On March 4, Sony and Honda announced today that they have agreed to conduct in-depth discussion and Exploration on the establishment of a strategic alliance to create a new era of mobile travel and its services. The two sides signed a memorandum of understanding outlining their intention to establish a joint venture through which they plan to jointly develop and sell high value-added electric vehicles (EVS) and commercialize them in combination with mobile travel services < p > the two companies will continue to negotiate with a view to reaching various binding final agreements, including joint development agreement and joint venture agreement, with the goal of establishing a new company within 2022, provided that the final agreement is reached and approved by relevant regulatory authorities < p > the alliance aims to combine Honda's mobile travel development capability, body manufacturing technology and after-sales service management experience accumulated over the years with Sony's expertise in the development and application of imaging, sensing, communication, network and entertainment technologies, so as to realize a new generation of mobile travel and services closely combined with users and the environment, and continue to move forward < p > the first electric vehicle of the new company is expected to go on sale in 2025. The new company is expected to plan, design, develop and sell electric vehicles, but will not own manufacturing facilities. Therefore, Honda will be responsible for producing the first electric vehicle of the new company at its automobile manufacturing plant. The mobile travel service platform will be developed by Sony and provided to the new company < p > < p > representative of Sony Group, executive officer, chairman Yoshiro Tian, CEO and chief executive officer, said: "Sony's corporate purpose is to 'move the world with the power of creativity and technology'. By forming an alliance with Honda, an enterprise that has accumulated rich global experience and achievements in the automotive industry for many years and continues to make revolutionary progress in this field, we hope to focus on safety, entertainment and adaptability on the basis of the vision of 'making the mobile travel space full of emotion' Contribute to the development of mobile travel. " < p > director and President of Honda Technology Research Industry Co., Ltd On behalf of executive director and CEO mihiro Mitsumi, said: "The new company aims to further innovate, evolve and promote mobile travel globally, actively forge ahead from a broad perspective and create value beyond customers' expectations and imagination. We will achieve this goal by using Honda's advanced technology and know-how in environment and safety, and combining the technical assets of the two companies. Despite the historical and cultural differences between Sony and Honda There are many similarities, but our technical expertise is very different. Therefore, I believe that this alliance, which combines the advantages of our two companies, will provide unlimited possibilities for mobile travel in the future. "
2023-03-22 10:04:51