Share with friends and circles of friends with wechat scanning QR code < / P > < p > on January 5, at the 2022 International Consumer Electronics Show (CES) held in Las Vegas, chip manufacturers such as Intel, NVIDIA, AMD and Qualcomm held press conferences or speeches to compete for each other's market and territory through a series of heavy new product exhibitions The product information released at the < p > < / P > < p > exhibition shows that the competition among Intel, NVIDIA and AMD in the field of processors and graphics cards has intensified. Qualcomm reiterates its intention to enter the field of personal computers from the mobile phone market < p > from 2022, chip manufacturers including Intel, NVIDIA AMD and Qualcomm will launch chip products to enter each other's main markets, indicating that major chip manufacturers are preparing for the fierce market competition brought by the growth of global chip demand < p > as the world's largest chip manufacturer in terms of revenue, Intel demonstrated the arc independent graphics card that has begun shipping at the press conference, aiming to shake the market position of NVIDIA and AMD in the field of graphics cards. At the same time, NVIDIA Dali promotes the new GPU chip, hoping to persuade more notebook computer users to choose the company's highly specialized graphics card function; Amd continuously promotes the market share growth of notebook computers and other markets by releasing a series of new products; As the world's largest mobile phone chip manufacturer, Qualcomm is also unwilling to take advantage of its advantages in smart phone technology to seize the market share of personal computers < p > a series of CES announcements this year highlight that the competitive landscape of these chip manufacturers is changing. Intel has lost its consistent leadership in chip manufacturing technology, which makes it face strong challenges from competitors in the personal computer market. Under the leadership of new CEO pat Gelsinger, Intel's response is to defend the company's inherent position in the PC market and pursue more sales in the most powerful business area of its competitors < p > this competition may continue beyond 2022. But most analysts expect that compared with the revenue growth expectations of other chip manufacturers, Intel's sales this year are still difficult to boost < p > nevertheless, investors responded positively to Intel's aggressive competitive stance on Tuesday. Although the chip sector generally fell, Intel shares bucked the trend and rose 1.4%. As the best performing stocks in 2021, the stock prices of NVIDIA and AMD both fell by more than 5% on the same day, and Qualcomm once fell by 2.8% < p > at the online conference held earlier Tuesday local time, Intel released the 12th generation core mobile processor with great fanfare, and 28 core 12th generation mobile CPUs and 22 desktop CPUs were collectively unveiled. Among them, the new notebook computer chip led by core i9-12900hk adopts a new design, and Intel boldly claims that it is "the fastest mobile processor in history." Especially in the classic "friends and businessmen step on each other", Intel said that its mobile terminal chip has stronger performance than AMD's flagship processor, and shows a higher frame number in dozens of latest game works < p > more importantly, Intel has also released a new arc independent graphics card. Although the company did not release the model and specification information of arc Ruixuan Series graphics cards, it said that PC manufacturers including Acer, Dell and HP would use arc Ruixuan Series graphics cards on game computers < p > the appearance of arc independent graphics card shows that Intel is trying to break the market dominance of NVIDIA and AMD in the field of high-end graphics cards. In view of the corresponding needs of more consumers, more and more laptops are using independent graphics cards to enhance the game effect and content creation ability. In the past, Intel's processor chips only integrated a small number of graphics and image processing functions, and the ability to generate realistic images is usually weak < p > in response, NVIDIA launched a series of new graphics cards for notebook computers, aiming to bring high-end game effects and artificial intelligence processing functions to the lightest and thinnest personal computers, in order to expand the influence of its technology in the notebook computer market. Previously, most ultra-thin laptops only contained the so-called integrated graphics card function. This limited graphics and image processing capability was built into Intel or AMD processor chips < p > NVIDIA announced four new products at its online conference on Tuesday. In terms of desktop graphics card, NVIDIA launched a new entry-level product RTX 3050 and spoiled the upcoming RTX 3090 Ti, saying that this will be the strongest performance graphics card launched by NVIDIA for consumers, which is called "monster GPU" by company executives; On the mobile end, NVIDIA also launched RTX 3080 Ti and 3070 Ti notebook graphics cards, and announced that the starting prices of notebooks equipped with these two graphics cards were $2499 and $1499 respectively. The company says laptops equipped with RTX 3080 Ti exceed the performance of many high-end desktops < p > in addition, Su Zifeng, chief executive of AMD, personally went to the battle and showed new notebook computers and graphics card chips on CES, which is intended to continue the favorable situation of the company seizing more market share from Intel. On the mobile side, the latest mobile version of the Ruilong 6000 series processor released by AMD adopts Zen 3 + Architecture, and the process technology is improved to 6 nm. While improving the performance, it also reduces the energy consumption, with a maximum endurance of 24 hours. Amd disclosed that the main frequency of Ruilong 6000 series notebook chip can reach 5GHz at most, and the processing capacity is 30% higher than that of 5000 series. Among desktop products, amd also announced the launch of the first r7-5800x3d based on 3D v-cache technology, which the company calls "the world's fastest game processor" < p > Cristiano Amon, chief executive officer of Qualcomm, seldom attended CES events in person. This time he said that the company would introduce processors based on smart phone technology into the personal computer market. In his speech, Amun listed customers such as Microsoft, Acer and Lenovo < p > Amun also talked about the company's initiatives to enter the field of automotive chips. He announced that the company has launched chips that can help cars realize automatic driving function, continuously expanded the on-board digital platform, and reached new cooperation agreements with automobile manufacturers such as Volvo, Honda and Renault. This will also enable him to compete more directly with Intel's Mobileye and NVIDIA. (Chen Chen) < / P > < p >