On December 27, apple is preparing for the release of its long rumored augmented reality (AR) and virtual reality (VR) devices. It is said that it has hired Andrea Schubert, director of AR communication and public relations of meta, the parent company of Facebook, to be responsible for AR hardware release and marketing < p > for a long time, there have been rumors that apple is developing VR or ar devices, As part of its mixed reality (MR) product lineup. Although there is a lot of speculation about the release in 2022, Apple seems to be preparing for the promotion of related hardware. < / P > < p > according to Apple information reporter mark gulman (mark gurman) revealed that apple is setting up a special team to be responsible for the release and follow-up marketing of AR and VR hardware. Among them, the most concerned is that Apple allegedly hired Schubert, the public relations director of meta ar. < / P > < p > gulman explained: "Meta and oculus have always been the leaders in the AR market, so it is of great significance to hire such people when apple is about to launch similar products." < p > in this year's "Black Friday" and "network Monday", meta's oculus Quest 2 is one of the best-selling ar products. Meanwhile, oculus app topped Apple's U.S. app store on Christmas day and became the largest free app in Google App store. This may be a sign that a considerable number of people have received ar equipment as gifts during this festival < p > despite the rumors of appeal, there seems to be no external evidence that apple did recruit Schubert. According to the LinkedIn homepage of Schubert's professional social networking website, she is still working full-time for meta as the "director of communication, AR and research of reality labs", which is meta's consumer hardware department < p > given the increasingly competitive market and Apple's tradition of confidentiality, it seems reasonable for the company to hide Schubert's recruitment from the public before the product launch < p > previously, Schubert was the public relations manager of oculus, a VR equipment manufacturer, The company was later Facebook (now renamed meta) acquisition. He also served as a director of excast agency, a top public relations company in the field of science and technology for five years, handled public relations affairs for key customers such as Facebook and oculus, and served as a senior account director in shift communications. < / P > < p > apple VR device is considered to be an independent helmet of mixed reality, which uses a camera to provide a mixed reality experience. This headset It is considered to have a glass shell similar to Apple watch and a liner in the style of airpods max < p > it has been rumored so far that Apple's ar device can display text, e-mail, maps, games and other content through a holographic display built into the lens. Last year, gulman revealed that Apple's ar business has two options, one is to launch ar glasses, and the other is a stronger AR / VR helmet < p > the latest rumors suggest that this device will be for advanced users because it will be equipped with two 8K displays to display ultra-high resolution images. Guo Mingyi, a well-known Apple analyst, believes that Apple's AR / VR device will be equipped with advanced 3D sensors, which can not only detect objects in the scene, but also recognize users' gestures < p > although Guo Mingmin initially argued that "Apple glasses" is expected to rely heavily on the iPhone, the analyst now said that the device will be equipped with advanced chips and can operate independently without a mobile phone. Guo mingmian said in another report that the weight of the device is about 350 grams < p > although many sources thought that Apple's AR / VR device would be launched in 2020, it now seems that the company may plan to release this new product in 2022. It is rumored that when the device is shipped sometime in 2022, it will be priced between $1000 and $3000. (small) < / P > < p >