Use wechat to scan the QR code < / P > < p > and share it with friends and circles of friends < / P > < p > < p > every reporter Sun Lei, every editor Pei Jianru < / P > < p > "Huawei has done every core part of the car. We only make parts, not cars, and we will help car companies build good cars. We should not only build good cars, but also sell good cars." On December 23, Yu Chengdong, managing director of Huawei, CEO of consumer BG and CEO of Huawei intelligent vehicle solutions Bu, reiterated that "Huawei will not build cars" at Huawei's winter flagship press conference < p > this is the eighth time in more than three years that Huawei has announced that it will not build cars. Nevertheless, Huawei is still accelerating the layout of its automotive business. On December 23, AITO, a new high-end brand jointly launched by Huawei and Thales, opened the pre-sale of its first model M5. The pre-sale price range of new cars is 250000 ~ 320000 yuan. It is reported that the new car is positioned as a medium-sized luxury SUV, equipped with Huawei driveone pure electric drive range extension platform. It is the first vehicle equipped with Huawei harmony OS intelligent cockpit, and equipped with Huawei's self-developed on-board map petal maps < p > picture source: pictures provided by enterprises < / P > < p > it is worth noting that in terms of AITO brand, Huawei's participation and control are far higher than previous single car projects. Yu Chengdong said that the M5 not only realized the "boarding" of harmony OS intelligent cockpit for the first time, but also participated in the early planning, design and later marketing and sales of the car, as well as Huawei consumer business and other teams < p > want to help the b-end business by selling cars < / P > < p > in fact, this is not the first cooperation between Huawei and Thales. During this year's Shanghai auto show, the Huawei smart sF5 model jointly built by Thales and Huawei appeared on the stage. At that time, Yu Chengdong disclosed that Huawei and Thales had jointly participated in the development of the vehicle's product function definition, quality control and consistent experience. The vehicle was equipped with Huawei driveone three in one electric drive system and Huawei hicar solution < p > at the same time, Thales Huawei smart sF5 also settled in Huawei's offline stores for sale. In this regard, Yu Chengdong once said: "this cooperation is a new exploration for us. The two sides will share channel network and industry experience and explore a new retail business model. Huawei should not only help car enterprises build good cars, but also help car enterprises sell good cars." Huawei has said that it will make the sales volume of Huawei smart cars reach 300000 by 2022 < p > however, the cooperation between Huawei and Thales has not reached the expected level in terms of sales. According to the latest data of the passenger Association, the sales volume of xilis Huawei smart sF5 from April to November 2021 is only 7080, which is far from Yu Chengdong's goal of selling 300000 new cars next year. In this context, Huawei decided to deeply empower Thales and launch a new high-end brand AITO on December 2 this year < p > it is understood that in terms of AITO brand, Huawei's participation and control are far better than previous single car projects. Prior to this, Thales Huawei smart sF5 only used primary functions such as Huawei electric drive system and Huawei hicar, while qjie M5 was the first "boarding" of harmony OS intelligent cockpit. "Qjie M5 was designed with the help of Huawei's consumer business industrial design team and software design team. I hope it can help solve the pain points of fuel vehicles and electric vehicles." Yu Chengdong said < p > source of picture: pictures provided by enterprises < / P > < p > Huawei is eager to find a "test field" to improve the soon released harmony OS system. In Huawei's strategic planning, automobile is not only an important terminal product, but also a highland that harmony OS needs to occupy quickly. "We hope that the user experience of this smart cockpit can lead all industries and manufacturers around the world." Yu Chengdong said < p > in order to show more of its new technologies, Huawei's decision-makers bound the consumer business with the smart car business around April this year, and intended to make this combination play the effect of 1 + 1 > 2. It is understood that since January 20, 2022, Enjie M5 will successively open reservation test drive and reservation in 500 offline stores of Huawei < p > the automobile business invests US $1 billion a year < / P > < p > at present, there are generally two modes of cooperation between Huawei and enterprises in the b-end business of Intelligent Vehicles: one is to provide a family bucket solution - Huawei hi (Huawei inside) full stack intelligent vehicle solution; The other is traditional tier 1 or tier 2 (secondary supplier) mode. < / P > < p > in hi mode, Huawei provides intelligent driving full stack solutions including intelligent driving application software, computing platform and sensors. At present, Huawei has cooperated with Chang'an Automobile, GAC group and BAIC Blue Valley, and has created three sub brands. Among them, BAIC blue Valley's Jihu alpha s hi mass production model will be launched in 202 On December 25, 2001, the models built by Huawei, Chang'an Automobile and GAC group will be mass produced in 2022 and 2023 respectively < p > however, Huawei is slightly different from the traditional supplier model. Under normal circumstances, the cooperation between automobile enterprises and suppliers should first pay the development fee, followed by the sample fee, which is generally 10 times or even 20 times the price of normal parts. However, in the hi mode, Huawei has no development fee and trial production fee, and can only rely on the sales performance of models after they are launched to make profits < p > in addition, Huawei will basically not add hi mode partners at present. It is understood that in terms of the overall resource allocation of Huawei in the intelligent vehicle business, supporting the three vehicle enterprises has made Huawei in a saturated state in the vehicle business < p > under tire1 and tire2 modes, Huawei's intelligent vehicle solution currently includes seven business modules: intelligent driving, intelligent vehicle control, intelligent cockpit, intelligent electric, intelligent Internet connection, digital vehicle platform and intelligent vehicle cloud service. In April and before this year, Huawei's intelligent vehicle solution mainly had five business modules, including intelligent driving, intelligent cockpit, intelligent Internet connection, intelligent electric and intelligent vehicle cloud < p > Yu Chengdong said that in the field of intelligent vehicles, Huawei will build an intelligent vehicle business ecosystem around the intelligent vehicle digital platform idvp, intelligent driving computing platform MDC and harmony OS intelligent cockpit < p > take the intelligent driving computing platform MDC as an example. At present, Huawei intelligent driving computing platform MDC is applied by GAC AIAN LX plus and Great Wall salon. Xu Wei, head of Intelligent Driving Technology Department of GAC Research Institute, revealed that GAC group will release a number of strategic models based on Huawei MDC in the next three years < p > "the self-development of the main engine factory and the whole stack is to control the core technology in their own hands and avoid passivity. However, from the perspective of the whole industry and the whole society, the repeated R & D and repeated investment of their own businesses are necessary ?
2023-03-22 10:04:48