Japan ran the pure electric car track and is now a follower

Share with friends and circle of friends with wechat QR code [text / Guanwang finance and economics Wang Muju] in 2010, Nissan, the world's first mass-produced pure electric vehicle, was listed on the market. However, for more than a decade, Nissan and even the Japanese automobile industry have not achieved a leading position on this track on December 7, Nihon Keizai Shimbun published an article pointing out that in the 11 years since leaf was launched, the impression that Japanese car companies have brought to the world is not the first mover of decarbonization, but the slow follower who failed to catch up with the trend. The problems encountered by Nissan can be regarded as the "dilemma of pioneers" that took action too early and the market did not keep up official website of Nissan Europe Japan pure electric vehicle track: become a follower, just because it is too ahead according to the statistics of marklines, the global sales ranking of pure electric in 2020 is Tesla, SAIC GM Wuling, BYD, Volkswagen, Renault, Hyundai, Nissan, GAC ea new energy vehicles, Great Wall Motors (Euler) and Kia. Nissan ranks seventh behind its counterparts in the United States, China, Germany, France and South Korea when Nissan entered the game with the leaf, Tesla was still a start-up. "The first person to eat crabs", why didn't he become the biggest winner the article believes that there may be a dilemma of innovation and business transformation that "the ship is not easy to turn around". However, the significant problem encountered by Nissan may still be the "pioneer" dilemma of "taking action too early and the market has not kept up" Nissan predicted that the world pure electric vehicle market would reach 10 million by 2020. It was eager to win a showdown through small cars with small profit space but regarded as "mass consumer goods", but the actual market scale only reached 2 million the hardware conditions at that time were also very different from those now. "Now" is a good time: the vehicle battery performance (energy density) has reached about 1.7 times that of 11 years ago: electric vehicles that used to drive only 150 kilometers at a time can now drive 260 kilometers. In another 10 years, driving 500 kilometers (using all solid-state batteries) may no longer be a dream Nissan: it will accelerate the development of electric drive & nbsp; Screenshot of the official website "it seems that only Japan has not noticed the wave of pure electric vehicles and renewable energy" Nissan announced that its electric vehicles will increase to 50% of the total vehicle sales by 2030. Honda also announced "getting rid of gasoline vehicles in 2040". However, according to the review article, observing most Japanese enterprises, including Nissan, their attitude is similar to cautious words and deeds; To put it mildly, it's called "indecision" take France as an example. Pure electric vehicles in France accounted for more than 10% in 2020. The French government also decided to "ban the sale of gasoline vehicles in 2035" and "further shift to nuclear power". Both the government and private enterprises have clearly demonstrated their determination to develop pure electric vehicles globally, the proportion of pure electric vehicles in Japan is less than 3%; At this time, gasoline and hybrid vehicles still make money. In Japan, the view that it is dangerous for the automobile industry to shift its focus (i.e. to the new energy industry) still occupies a dominant position according to the article, the scale of charging bases and power supply network construction plans in the United States, Europe and China is far ahead of that in Japan. Compared with the United States, Europe and China, "there is still a gap in Japan's determination". The Japanese automobile industry has commented that thermal power generation accounts for more than 75% of its power structure. Even if pure electric vehicles are added, it is difficult to contribute to decarbonization. Although the Japanese government has correspondingly included an expenditure of 55 trillion yen, it has limited investment in the fields related to pure electric vehicles, and only 40 billion yen in the construction and improvement of charging piles "for the world trend, it seems that only Japan seems to have failed to notice the wave of pure electric vehicles and renewable energy." a scene on the streets of Japan, Xinhua News Agency figure "Japan's slowness is worrying" the article believes that in the era of pure electric vehicles, the hardware industry is highly likely to be subverted by the IT industry. Different from the era of gasoline vehicles, in the data age, the entry threshold of IT enterprises is low, and there is a lot of space for new industries based on data. The prediction of the research organization shows that "the 'invisible industry' with the same scale as hardware will replace the current automobile industry in the future." it is worth mentioning that daozhao tanaka of the Business School of Japan's rikyo university once proposed "10 levels of the value chain in the new era of automobile". As important as handheld hardware is to master OS (operating system), platform and ecosystem. But now the discussion of Japanese automobile enterprises is limited to the stage of "when to launch how many pure electric vehicles". At the cultural level, Japan also lacks such highly topical figures as musk the article believes that Japan's slowness is worrying. In the view of Japanese media, although Japan does not need to be a pioneer in all aspects, Japan should also establish a solid business model in the era of pure electric vehicles. "Show the world this determination."

2023-03-22 10:04:47

新人小程序+APP定制199元起

发放福利，助力中小企业发展，真正在互联网中受益

点击询问定制

广告服务展示