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Share the QR code < / P > < p > with wechat scanning code to friends and circle of friends < / P > < p > Author: & nbsp; Congee 7 < / P > < p > Apple's car building project "Titan plan" has been published for seven years since it was launched in 2014, but it has never been made public by apple. In November this year, the media quoted an insider as saying that Apple was accelerating the development of its own electric vehicle and focused on automatic driving, rather than some automation. Its internal goal was to launch the autopilot system in 2025. p> < p > however, Michael schwekutsch, the engineering director of Apple's special project team, has resigned and joined Archer, an electric air taxi startup, as its senior vice president of engineering < p > this change was shown on schwekutsch's LinkedIn page on Wednesday, US Eastern time < p > the resignation of Apple auto executives has long been nothing new. Schwekutsch's resignation is the fifth Apple auto executive to leave this year < p > in the seven years of Apple's automobile production project, four principals have resigned. Apple even abandoned the plan for a time, turned to the research and development of autonomous driving software, and then included car building in its goal again < p > in the years after 2016, hundreds of engineers left the project. This year, there was a new wave of resignation in Apple's auto project. On September 8, Ford announced that Doug field, the former head of Apple's Auto building project, would be the chief director of advanced technology and embedded systems of Ford. Previously, Benjamin Lyon, Dave Scott and Jaime wayDo, three of Apple's top managers, all left in the first half of the year < p > schwekutsch worked at Tesla before taking office at Apple motor. As the former vice president of engineering of Tesla, schwekutsch has more than 100 patents related to automobile design, participated in the prototype design of Tesla Plaid system, and led the production of electric drive systems for several models of Tesla, Porsche, BMW and other companies. Schwekutsch's "departure" undoubtedly adds another cloud to Apple's car building plan < p > however, Apple's car building has been thunder and rain, but the news of personnel changes that "can't stop" occupies the field of vision. Either someone left or dug Tesla's corner < p > for example, according to previous articles on Wall Street, apple recruited Christopher "CJ" Moore, an engineer who worked for Tesla and the software director of Tesla autopilot for the automotive team in November. Moore is responsible for Apple's auto driving software. His immediate superior is Stuart Bowers, another former Tesla minister who joined apple at the end of last year and led the autopilot team before leaving < p > it is reported that schwekutsch joined & nbsp; Archer aviation, a start-up company of "flying taxi", focuses on the development of electric vertical takeoff and landing flying vehicles (evtol). Although the technology is not fully mature, it has attracted many investors to take the lead in competing for the industry track. After Archer won the title of "the first share of flying taxi", more small enterprises, such as Joby, Lilium, Dufour, an air ambulance company, has also been listed one after another < p > Apple has never admitted that it is developing cars, but since 2014, many media have reported its progress. It has a driverless car test license in California, and CEO cook indirectly mentioned its interest in the business < p > the threat of launching electric driverless vehicles by this well capitalized technology giant has attracted the attention of automobile and technology investors. However, without substantive technologies and products, Apple's business model and product evolution route are facing challenges. Market analysts believe that Apple's car making prospect is not optimistic < p > however, Katy L. Huberty and Adam Jonas, equity analysts at Morgan Stanley, talked about Apple's appearance, launch time and its impact on Tesla and the broader battery electric vehicle market in a note released on Wednesday < p > we believe that one of the tasks to promote musk and Tesla is not 'can we make better electric vehicles than Volkswagen' or other things. On the contrary, Tesla's motivation should be to gain all competitive advantages before Apple makes a move - the fear that Apple may turn Tesla into a BlackBerry is one of the reasons we think motivates Tesla and their mission < p > according to this, musk should show a "happy aunt smile" when Tesla's old subordinates left Apple cars < p > as of Wednesday's close, apple fell slightly by 0.32% to close at US $164.77, up 27.32% year to date

2023-03-22 10:04:47