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Share the QR code < / P > < p > with friends and circles of friends through wechat scanning code < / P > < p > source: the market value of Tesla in Finance magazine < / P > < p > < / P > < p > has been greater than the sum of the following ten auto companies, and the auto industry is taking a follow-up strategy to Tesla < / P > < p > Article & nbsp| Caijing reporter & nbsp; Wang Jingyi & nbsp; Qi zhanning & nbsp; Qiu Yao & nbsp; Li Xiyin < / P > < p > "six cars have been sold today, and my voice is hoarse." at 6 p.m. on October 24, the reporter from Caijing came to Shanghai Changning Raffles Tesla experience center, and the clerk said so < p > the day was the day after the results of the fuel license plate auction in Shanghai in October, and the bid winning rate of this auction was only 4.9%. On Sunday, Tesla stores had a hot business < p > this is an epitome of Tesla's increasing sales in China. In September this year, Tesla delivered 52153 new cars in China, and the domestic monthly sales increased by more than 300% year-on-year. Since this year, Tesla has sold more than 200000 vehicles in China < p > the rapid growth of sales volume is inseparable from Tesla's cost reduction measures. In July this year, Tesla announced the launch of the domestic model y standard endurance version, with a subsidized price of only 276000 yuan, 71900 yuan lower than the long endurance version currently on sale < p > according to the public information, the number of orders of "beggar version" model y on the day of listing exceeded 10000, and the goal that other models can achieve in a few months can be achieved in one day. In September this year, model y sold 33033 new cars, becoming the champion of SUV sales in all categories, including new energy vehicles and fuel vehicles < p > Cui Dongshu, Secretary General of the national passenger car information joint committee, told Caijing that Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou and other cities with strong policies and economic strength are the largest markets in Tesla market < p > "the sales situation of new energy vehicles this year is very good, which shows that the innovation preparation of new energy vehicles for nearly 20 years, from innovation to industrialization to solving the use environment, has been effective, and it is time for rapid growth." Fu Bingfeng, executive vice president and Secretary General of China Automobile Industry Association, told Caijing < p > what should not be ignored is that as the most topical electric vehicle enterprises and managers, Tesla and musk bring their own traffic IP. Their commercial actions, like the wings of Amazon butterflies, will directly stir up the global electric vehicle competition. As a game theory machine with "no emotion", the players on the table are trying to figure out his mind, staring at what his next card is going to be... < / P > < p > reduce the price, pull their peers into the price "scuffle" < / P > < p > "the price of 270000 can't be rejected." Mr. Yang, a Tesla owner in Foshan, Guangdong, told Caijing < p > Mr. Yang is a typical family demand user. In order to give his children more comfortable space, he struggled for several months and finally booked the Tesla Model y standard endurance version of "saving money, worry and incomparably spacious" by comparing BBA with Lexus. The price of more than 100000 yuan less than BBA (Mercedes Benz, Baoma and Audi) is the decisive factor to impress him. In terms of brand and performance, he prefers BMW X3 and Lexus Rx, but their landing prices are more than 400000 yuan < p > some car owners told Caijing that model y does not need maintenance and does not cost oil. There is basically no cost behind it. It can save a lot of money in a year < p > perhaps the price reduction of model 3 tasted the sweetness last year. In July, Tesla launched the standard life version model y with lithium iron phosphate battery, which immediately attracted many users pursuing cost performance < p > a salesperson of Guangzhou Tianhe Guangyue Tiandi experience store told Caijing that the largest number of customers buy model y standard renewal, because the standard endurance is fully sufficient in the city, and the lithium iron phosphate battery is also sufficient to deal with most temperature environments in Guangdong. "Although ternary lithium is resistant to low temperature, we would recommend not to be fully charged, but lithium iron phosphate can be fully charged, so the standard continued version sells best." < / P > < p > "The success of model y is mainly due to its price reduction, which leads to a significant increase in cost performance, so the market recognition is also increasing. At the same time, as a scientific and technological product, it continues to strengthen its functions, so everyone also recognizes its products." Cui Dongshu told Caijing Reporter. < / P > < p > a model y car owner in Chengdu said that she liked the space at first, but fell in love with the camping mode of model y after using it. "You can turn on the air conditioner, breathe, put down the back row, and turn on the campfire mode when the weather is cold. If you turn on the air conditioner for one night, you will lose 80-90 kilometers of electricity, which I don't think it's too power consuming." < / P > < p > & nbsp; "There are not many cheap and decent things, Tesla is one." a car owner told Caijing The reporter said his reasons for buying a car. < / P > < p > the sales volume surged, and all car purchase concessions were cancelled. Previously, if the new car owner bought a new car through the recommendation of the old owner, both parties could get the reward of 1500 km super charging free, which is valid for 6 months. Since September 18, the recommendation reward of the car owner has been cancelled, and the car purchase does not enjoy any form of discount at present. < / P > < p > Finance and Economics The reporter learned that Tesla employees buy cars at the same price as ordinary consumers, but they can open FSD (full self driving, "fully automatic driving") worth 64000 yuan free of charge Function. < / P > < p > according to public information, Tesla's revenue in the Chinese market reached US $3.113 billion in the third quarter of this year, a year-on-year increase of 78.5%. In the first three quarters of this year, Tesla's revenue in the Chinese market was US $9.015 billion, exceeding Tesla's annual revenue of US $6.662 billion last year. < / P > < p > at Tesla's 2021 shareholders' meeting on October 8, CEO musk praised the performance of the Shanghai plant : "Shanghai Super factory has amazing vehicle quality and operation efficiency, and is doing very well!" < / P > < p > it is reported that Tesla has fully repaid the loan borrowed for the construction of Shanghai Super factory, totaling $1.4 billion, which took only 16 months. The original repayment period of this loan was 5 years (60 months) & nbsp; < / P > < p > price reduction does not reduce quality. Tesla trades for quantity with price. Musk laughs and peers cry. < / P > < p > with the gradual popularization of the consumption concept of new energy vehicles and the spring breeze of industrial support policies, the best strategy for new energy vehicle enterprises is to take the fuel vehicle as the anchor, stick to the original price and earn corresponding profits. However, this strategy The offensive and defensive alliance has been broken by Tesla. Out of personal rational choice, Tesla took the lead in reducing the price. < / P > < p > the final result is that all new energy vehicles are forced to enter the price volume in order to win the favor of consumers. There will be more and more car companies reducing the price, and the frequency will be higher and higher ?
2023-03-22 10:04:46