According to the news on October 22, in this year's holiday shopping season, consumers who want to buy Apple devices will face a cruel reality: most of the products they order will have to wait a few weeks or even longer to arrive < p > orders for the latest products such as Apple iPhone 13, ipad Mini, ninth generation iPad, apple watch series 7 and MacBook Pro will not be completed until November or December. Even some older models, including the iMac, Mac Pro and other more expensive MacBook Air released in April, have experienced delays in delivery < p > it is nothing new to wait for apple to deliver products for a long time. The release of iPhone and other popular products will lead to a large backlog of orders every year. But this year, the range of delayed products is wider, which may affect the performance of Apple's largest sales quarter in history < p > analysts predict that Apple's revenue in the last three months of this year will be close to $120 billion, an increase of 7% over the same period last year. This is more than the combined quarterly sales of best buy, Costco, Disney and target < p > Dan ives, an analyst at Wade Bush securities, said that in the year of Apple's largest product upgrade cycle in history, dealing with supply tightening has become the biggest challenge < p > iPhone is Apple's flagship product, accounting for about half of its sales, and its supply shortage is also of more concern. One month after the launch, iPhone 13 pro in various colors, configurations and sizes are difficult to buy. Apple store employees say this is not usually the case. They meet more and more customers who are frustrated because they don't buy Apple devices < p > if you order iPhone 13 pro on Apple's U.S. website, it can't arrive until November 19 to November 29. It may be later than Thanksgiving holiday or even after "Black Friday". The same delay applies to Apple's latest iPad. Out of stock has also expanded to Apple physical stores, and most stores can hardly provide most models < p > for other technology giants, the challenges facing the holiday shopping season are equally arduous. Google's new pixel 6 is out of stock, and many new Amazon devices will not be launched until the end of 2021 at the earliest. Sony Playstation 5 is still in short supply nearly a year after it was sold, and Samsung Electronics also warned that it would be out of stock < p > for apple, some components are particularly difficult to buy. It is reported that the supply shortage of chip manufacturers such as Broadcom and Texas Instruments forced apple to cut the production target of iPhone 13 in 2021 by up to 10 million < p > however, given Apple's ability to alleviate supply chain problems in the past, the company may correct this imbalance by the end of December. Wall Street is generally optimistic about this. Citigroup analysts Jim Suva and asiya merchant said: "Apple's statement shows that it is much better than other manufacturers in dealing with these interferences." < / P > < p > but even some older Apple products are difficult to buy, which is a worrying sign. Apple's official website shows that the new iPhone 11 will not arrive until mid November, while the iPhone 12 will arrive between the end of this month and the beginning of next month. Retail employees said that in many stores across the United States, such mobile phones are also in short supply or out of stock < p > shoppers need to wait a month or more to see the apple watch series 7, which debuted earlier this month, which encountered obstacles in the production of the screen. Similar delays are also impacting Apple's other models of old smart watches < p > the new MacBook Pro goes on sale on Monday. According to different configurations, the delivery date of the order will soon be postponed to the middle to the end of November < p > however, lower priced items that can be used as holiday "sock fillers" are easier to buy. Apple's latest and old airpods pro, airpods Max headphones, homepod mini, airtag item tracker and Apple TV can be shipped immediately from Apple's website and many retail stores < p > < / P > < p > but even some of Apple's least complex products can't be bought, including the $19 (Chinese price 149 yuan) screen polishing cloth launched by the company this week. Although netizens jokingly call them "icloth", there are still enough people to buy them, making them scarce. New orders can't arrive until four months at most. (small) < / P > < p >