On October 12, 10 months after the establishment of Xiaomi tob business, Xiaomi held the first enterprise service summit to convey the development status and business objectives of Xiaomi tob business to the outside world < p > Wang Xiang, partner and President of Xiaomi group, and Bai Peng, head of Xiaomi tob business department, were interviewed by the media after the meeting. Turning to the original intention of Tob business, Wang Xiang said that looking for new revenue growth points for Xiaomi is only one of them. He hopes to share Xiaomi's experience accumulated over the past 11 years with more enterprises. He believes that the success of Xiaomi lies in its business model and efficiency. Xiaomi has the opportunity and ability to help other enterprises improve their operation efficiency. The time is ripe < p > for the newly established tob business, although Bai Peng said that he wanted to achieve an income of 10 billion yuan within three years, Wang Xiang mentioned that there were not many requirements for the revenue of Tob business. The most important thing was to deeply cultivate various industries and do a thorough job in the industry < p > why does Xiaomi do tob business < p > Xiaomi has always been doing TOC business. In just 11 years, Xiaomi has achieved a total revenue of 245.9 billion yuan and entered the world's top 500 early. It is precisely because of its success in the TOC field that Xiaomi feels that it can fully empower b-end customers with the advantages of C-end < p > "Xiaomi is now engaged in tob business, and looking for new business growth points is just one of them. It hopes to help enterprises and society improve operation efficiency," said Wang Xiang, "We have the opportunity and ability to help other enterprises improve their efficiency, because we have 11 years of experience. The reason why Xiaomi is successful lies in its business model and efficiency. We couldn't make it before, but now the opportunity is ripe." < / P > < p > on January 1, 2021, Xiaomi established the tob business department, with Bai Peng as the person in charge. < / P > < p > according to Bai Peng, the tob business part consists of two important parts: one is customized terminals, and the other is to create an intelligent ecosystem. < / P > < p > among them, customized terminals are the first line of Xiaomi's tob business, providing general solutions for five industries such as mobile phones, TVs, speakers and tablets, and E-marketing, digital government, maritime communications, manufacturing, corporate gifts and other services. < / P > < p > intelligent ecology includes intelligent scene solutions for five industries: residence, hotel, apartment, office and elderly care. Xiaomi said that it is currently building intelligent ecological experience pavilions in Beijing, Shanghai and Chongqing, and plans to build ecological experience pavilions in Shenzhen, Guangzhou, Nanjing and Xiamen in the future +Laboratory. < / P > < p > in terms of industry selection, Xiaomi is not blindly selecting and expanding, but selects the industries closest to Xiaomi products and industries, and then ploughs deeply one by one. < / P > < p > "We know that many players and friends are also paying attention to this market. Xiaomi must use its core advantages to enter. Xiaomi is a hardware manufacturer and cooperates with many large manufacturers. Hardware is an industry with very high threshold, involving quality control, R & D, supply chain management and so on. This is our core advantage," said Wang Xiang, "In addition to mobile phones, we have covered hundreds of categories and more than 2000 SKUs." < / P > < p > future goal: 3-year revenue of 10 billion < / P > < p > it is understood that since the establishment of Xiaomi tob business at the beginning of this year, we have mainly done research and development related work. < / P > < p > "We are still primary school students in the field of Tob, and we have just started. We have covered five industries in intelligent ecology and customized terminals respectively. Our work in the first half of the year is mainly to understand the industry and customers." Bai Peng said, "we officially put it on the market in may this year." < / P > < p > < p > although it has not been on the market for a long time, in terms of customized terminals, up to now, Xiaomi's customized terminal business covers 15 industries such as finance, manufacturing and digital government, with more than 500000 customized terminals and sales of more than 1 million units. < / P > < p > in terms of intelligent ecology, 75% of the top 3 real estate leading enterprises have reached cooperation with Xiaomi, and the intelligent ecological business has been covered It is revealed that in the next 1-2 years, Xiaomi's goal of customized terminals is to jointly realize the annual activation growth of 1 million customized terminals with partners, and the market share of customized terminals will increase to more than 30% < / P > < p > "our goal is to achieve a scale of more than 10 billion in the third year, with a scale of more than 2 billion this year." Bai Peng revealed. < / P > < p > however, Wang Xiang said that for tob business, Xiaomi does not pursue the so-called turnover, but pays more attention to whether it can make the industry thorough and deep. (Cui Yuxian)