Share the QR code with wechat scanning code < / P > < p > to friends and circles of friends < / P > < p > on October 5, US local time on Monday, former Apple chief design officer Johnny ive published an article in the Wall Street Journal to commemorate the 10th anniversary of the death of Apple co-founder Steve jobs. In the article, Ivy reviews his friendship and cooperation with jobs and how it inspired him to launch the creative team lovefrom < p > the full text is as follows: < / P > < p > I hardly thought about Steve's death. My memory of that cruel and heartbreaking day 10 years ago is scattered and random. I don't remember driving home, but I remember it was a hazy day in October. I remember sitting silently in the garden with Tim (the current CEO of Apple) for a long time < p > since Steve's eulogy, I have never openly talked about our friendship, our adventure or our cooperation. I've never read cover stories, obituaries or bizarre misdescriptions in folklore. But I think of Steve every day < p > Lauren (widow of jobs) and I have a good relationship. Our two families have known each other for nearly 30 years and have experienced many joys and sorrows in life together. We often talk about Steve, but rarely about me and his work. Most importantly, we talked about the future and his extraordinary and encouraging work at the Emerson group < p > when Lauren's smart and curious children ask their father, I can't help it. I can talk happily for hours about this extraordinary genius I love < p > we have worked together for nearly 15 years, most of which we have lunch together and spend the afternoon in the design studio. It was the happiest, most creative and happiest time of my life. I like the way Steve sees the world There is no doubt that Steve is the best and heaviest person I have ever met. His insatiable curiosity is not limited or disturbed by his knowledge or experience, nor is it random or passive. He is energetic and sometimes a little restless. He practiced his curiosity deliberately and rigorously < p > many of us are naturally curious. I believe that after receiving traditional education or working in a crowded environment, curiosity is a decision that requires attention and discipline < p > in larger groups, our conversations tend to be tangible and measurable. It is more comfortable, easier and more socially acceptable to talk about what is known. But for Steve, curiosity and exploring tentative ideas were much more important than being accepted by society < p > our curiosity requires us to learn. For Steve, it was more important to learn than to be right. Curiosity brings us together, which is the basis of our pleasant and fruitful cooperation. I think it also alleviates our fear of trying new things < p > Steve cares about the nature and quality of his thinking. He has high expectations of himself and works hard to think in a rare way of vitality, elegance and self-discipline. His strictness and tenacity set a dizzying high threshold. When he can't think satisfactorily, he will complain, just as I complain about my knee < p > when ideas were transformed into ideas, although these ideas were experimental and fragile, Steve realized that this was a sacred land. He has such a profound understanding and respect for the creative process. He understood that creativity should be given special respect, not just when the idea is good enough or the environment is appropriate < p > ideas are usually fragile. If their problems are solved, they are no longer ideas, but products. It takes firm efforts not to be troubled by the problems of new ideas. These questions are easy to express and understand, and they need to be encouraged. Steve focused on real ideas, although sometimes they were one-sided or impossible < p > I thought that so far, my memory of my best friend and creative partner and his extraordinary vision would comfort me. But this is not the case. Ten years later, he still occupies an important place in my memory. My understanding of him is that he will not keep comfortable or quiet < p > in addition to jobs' ideas and foresight, I also miss his insight, which brought order to chaos. This has nothing to do with his legendary communication skills, but with his obsession with simplicity, truth and purity < p > jobs was not distracted by money or power, but prompted him to truly express his love and appreciation for mankind. He firmly believes that by doing something useful, powerful and beautiful, we can express our love for mankind < p > when Steve left apple in the 1980s, he named his new company next. He is very good at naming. After nearly 30 years, I left apple. My curiosity drove me to learn and find new ways to make useful contributions. It was Steve's strong motivation that encouraged me to name my next adventure - love from < p > I feel very lucky to continue to cooperate with my friends at Apple. At the same time, I am honored to explore and create with many new friends. Lauren and I finally worked together. In fact, we have been working together for decades < p > the last word Steve left me is that I will miss the days of chatting together. Lauren was sitting on the floor by the bed with her back against the wall < p > after Steve died, I went to the garden. I remember the sound of the latch when I gently closed the wooden door. Sitting there in the garden, I thought that talking often interferes with listening and thinking. Maybe that's why we always keep silent for so long < p > I miss Steve very much and always miss the days when I had no words but full of tacit understanding with him. (small) < / P > < p >