Share the QR code < / P > < p > with wechat scanning code to friends and circles of friends < / P > < p > < / P > < p > on September 17, the latest research released by market research company wave7 research shows that Apple has begun to feel the impact of the global chip shortage, but its performance is far better than that of its competitors. Moreover, due to pre planning, Apple's market share is even expected to increase significantly < p > at the beginning of the global chip supply shortage, some people believe that Apple's size and purchasing power may mean that it will benefit from better parts pricing. Later, analysts still believed that Apple was limited by the lack of core. However, Apple has recently been found to be in short supply of key components of some products, such as MacBook Pro < p > wave7 research surveyed 37 sales representatives in smart phone retail stores across the United States. Samsung and other companies were more affected by the lack of core, and the shortage of smart phone inventory in retail stores increased significantly. It is reported that 70% of retail stores had a shortage of smartphones in August, up from 45% in June and 28% in May < p > another study by canalys, a market research company, shows that Apple's share in global smartphone shipments rose to 62% in the first half of 2021, compared with 53% in the same period in 2020 < p > similarly, counterpoint research, a market research firm, claimed that in the second quarter of 2021, the surge in 5g demand pushed apple to occupy 57% of the smartphone market of more than $400 and nearly 75% of the smartphone market of more than $800 < p > Apple has not commented on these studies. However, U.S. operators Verizon and Samsung both admit that there is an inventory shortage < p > a Verizon spokesman said: "in a few cases, although the order fulfillment of some equipment may encounter temporary delay, we are trying to reduce the impact, and the order fulfillment should return to the normal level as soon as possible." a Samsung spokesman said that the company is "doing its best" to reduce the impact of chip shortage < p > Apple said last month that the shortage of cheap basic chips has affected iPhone production, and this impact may intensify in the fourth quarter of this year. However, the company's recently released new iPhone shows that so far, the shortage has not led to a surge in equipment prices. (small) < / P > < p >