The plant meat brand launched "Roubao" series products on weekdays in HEMA

Use wechat scan QR code to share with friends and circle of friends domestic < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E6%A4%8D%E7%89%A9 "> plant < / a > meat consumer brand" zero "first < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E9%9B%B6%E5%94%AE "> retail < / a > the" Huahua zero sense package "of plant meat products was launched in tmall, Jingdong and youzan on June 10, Ole's flagship store in Shenzhen on June 15, and HEMA store in Shanghai in late June the "Huahua zero sense package" launched this time is a plant-based quick-frozen plant meat product. Ceokiki said on Monday that the product was inspired by fresh flowers, and the four colors of the dough blended with natural fruit and vegetable powder were beautiful, corresponding to four flavors, namely, shepherd's purse with rattan pepper, barbecued pork with honey sauce, dongyingong and cheese pumpkin. In addition, the team of star chefs has experimented with nearly 100 kinds of flavors. After a round of taste blind tests and comprehensive nutrition and health collocation, these four styles finally stand out according to the Research Report of the fastest frozen food industry, fast frozen rice and flour products are retail fast frozen products in China_ blank" href=" https://news.163.com/news/search?keyword=%E9%A3%9F%E5%93%81%E7%B1%BB "> food category < / a > is the largest category, accounting for 52.4%. In 2019, the market scale has reached 67.7 billion, and it is growing rapidly with an average annual growth rate of 10.8% in the past three years. Especially since the outbreak, home food has ushered in a big outbreak, during which a large number of users have completed the initial experience of quick-frozen food Kiki also said that the market scale of quick-frozen food industry is huge, but the head effect is not obvious. The five companies with the largest market share account for less than 10% of the total, leaving sufficient market space for the latecomers prior to entering the C-end retail market, weekday has cooperated with more than 100 brands including Xi Cha, Naixue, Dexter, Tim Hortons and Zhongbai Rosen in the B2B2C mode to build 7000 stores nationwide. Covering new tea, large chain fast food, traditional food, chain convenience stores and other commercial types