Use wechat scan QR code < / P > < p > to share with friends and circle of friends < / P > < p > < / P > < p > < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E7%BE%8E%E5%9B%BD "> US < / a > media recently published an article saying that Donald · < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E7%89%B9%E6%9C%97%E6%99%AE "> during Donald Trump's tenure as president of the United States, his" big news "has been constantly focused on, the attention and ratings of traditional media such as cable TV have reached new heights, and advertising revenue has skyrocketed. For a time, traditional news media" can make a lot of money lying down. ". According to the analysis, it is precisely this situation that makes the traditional news media in the United States turn to < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E6%B5%81%E5%AA%92%E4%BD%93 "> major changes in the new business model of streaming media have been delayed for five years. < / P > < p > < b > news has not been integrated with streaming media services < / b > < / P > < p > in the past year, almost every news media company has launched the subscription video on demand (SVOD) service, but most news media companies' news business has not been integrated with streaming media service products. < / P > < p > HBO max, a streaming media platform launched by Warner media of at & T, does not integrate < a target = "_ blank" href=" https://news.163.com/news/search?keyword=CNN ">CNN。 Peacock, the streaming media service of nbcuniversal under Comcast, integrates customized online service NBC news now and other broadcast news, but it does not integrate live cable news from MSNBC or CNBC. Disney's Disney + didn't integrate ABC News, and Hulu didn't integrate such services before the new coronavirus pandemic in March last year. < / P > < p > only Viacom < a target = "_ blank" href=" https://news.163.com/news/search?keyword=CBS "> CBS < / a > the upcoming streaming media service paramount + integrates all the local and national live news content of CBS. < / P > < p > during Trump's term of office, the continuous emergence of "big news" makes the traditional news media feel that live TV news independent of streaming media service products can bring higher income. < / P > < p > local and national TV news media are the main beneficiaries of pay TV bundled services. News channels CBS, NBC and ABC spend hours a day broadcasting local and national news. CNN, Fox News and MSNBC broadcast news and related programs 24 hours a day. These networks generate billions of dollars in revenue by charging pay TV service providers licensing or rebroadcasting fees, and by providing advertising time to brands. < / P > < p > there are 50 million pay TV users in the United States, compared with 75 million previously. It is almost certain that the era of news binding with traditional pay TV will not last long, and with the decline of audience watching pay TV, the basic business of traditional pay TV will gradually deteriorate. < / P > < p > "this kind of bundled service will be gradually replaced by streaming media service platform integrating sports, news and events." Michael Nathanson, an analyst at Moffett Nathanson, said in a research note to clients, "news consumption will start with a strong momentum in 2021, but we are obviously worried about its sustainability." < / P > < p > Natanson said, "the consumption of news in 2020 is so strong, but we have to question how long this situation can last. Obviously, it will be very difficult to maintain the situation in 2020." < / P > < p > < b > how news moves towards streaming media service mode < / b > < / P > < p > rich Greenfield, a media analyst at lightshed partners, said that simply Packaging News as an entertainment based streaming media product is meaningless, because the news audience is not large. < / P > < p > "news doesn't have so many viewers, and nothing can change that." "But the news media will not disappear," Greenfield said. Local news media will survive and cable news media will survive. They are all small businesses. " < / P > < p > last month, CNN, Fox News and MSNBC had an average daily audience of about 1.3 million. Last month was a month full of news. The U.S. Capitol was hit by violence and the U.S. president's inauguration ceremony. According to the U.S. television advertising agency, in the last month, ABC, CBS, NBC, Fox News and CW were added up to an average of about 2 million families in New York watching local news broadcasts from 6 p.m. to 11 p.m. every day. < / P > < p > however, the development of streaming media services may be more long-term. Now, the streaming media service platform has increased millions of users, which will not leave a deep impression. Disney, for example, aims to reach 240 million subscribers worldwide by 2024 for its streaming service Disney +. < / P > < p > Disney + is likely to achieve this goal, Warner media and peacock will eventually integrate their existing streaming media services with live news. < / P > < p > Christie Tanner, executive vice president and general manager of CBS News Digital, said media companies should expand their independent news revenue. < / P > < p > Tanner said that by achieving important performance indicators, any media company can successfully engage in the news business. "Self sustaining, profitable, growing, innovative and successful journalism is not a far fetched concept." Warner media is considering opening a CNN centric streaming service, and Viacom CBS's cbsn has made a profit. Cbsn is a free, advertising based streaming media service product, independent of CBS cable news. < / P > < p > with the passage of time, the number of pay TV bundled subscribers has decreased, and the streaming media video products integrating news will replace the traditional broadcast and cable TV programs. < / P > < p > < b > the digitization of traditional media has greatly increased the number of users < / b > < / P > < p > paper media news and TV news have always existed as two independent businesses, and now both are moving towards digitization. The transformation of the two services to digital business makes the number of consumers purchasing the two services increase for the first time in history. < / P > < p > consumers can buy online subscription of CNN, Fox News, Washington Post and New York Times at a lower price, but the revenue generated by this mode is less than the news bundle service provided to cable TV operators. < / P > < p > the New York Times said this week that it has 6.7 million digital subscribers. In the past five years, its stock price has risen by more than 300%. Currently, the New York Times Digital subscription fee is $8 per month for a year. According to Helen Lee Bouygues, founder of the reboot foundation, the bundling of paper news and TV channels could also be a step in eliminating false information. The agency is committed to combating false news and helping to improve critical thinking.

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2023-03-22 10:04:28