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Apple retail stores are more strict with third-party brands! 60 days delivery

Use wechat to scan QR code < / P > < p > to share with friends and circle of friends < / P > < p > < / P > < p > on February 7, according to Apple's retail store suppliers, Apple has put forward more stringent terms of cooperation to them, including extending the payment period and taking inventory risk. < / P > < p > the new clause stipulates that the supplier must wait 60 days after the order is completed before receiving < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E8%B4%A7%E6%AC%BE "> payment for goods < / a >, currently 45 days. They also have to accept the so-called "consignment model.". In this mode, the supplier can only recover the payment after the goods are sold, not after Apple receives the goods, thus transferring the inventory risk to the supplier. It is understood that only those businesses that accept the new terms can their products remain on the shelves of Apple retail stores and online stores. < / P > < p > < / P > < p > the supplier said that the previous terms were negotiated with the distribution company, while the new terms were formulated by apple and there was no room for negotiation. While the change ensures that all suppliers are subject to the same terms, suppliers say the terms put a huge pressure on their cash flow, but because they need to rely on apple, few are likely to reject it. < / P > < p > Apple has more than 500 retail stores and websites around the world, selling goods from dozens of third-party manufacturers, such as protective cases, chargers and other smart home products. This is seen as an important recognition of the brand for those businesses that have been selected to "consignment" their products at Apple's retail stores. Of course, Apple's move may also bring pressure on itself, especially in the context of "anti-monopoly". Last year, electronics manufacturer tile complained to us and EU regulators that apple used its retail business to squeeze potential competitors. < / P > < p > in recent years, Apple's retail network has grown significantly, with revenue of about $93 billion in the last fiscal year, accounting for 34% of its total sales, compared with 25% four years ago. < / P > < p > a company that sells goods in Apple's retail stores said: "Apple has not offered any benefits to its suppliers, who are now at risk of not receiving cash. But I don't think anyone will reject them. After all, compared with apple, we can hardly compete in terms of brand exposure. It's a squeeze, of course. " Apple said in January that it had $1956 billion in cash reserves. An apple spokesman said: "we attach great importance to our close relationship with world-class companies, which sell their products through online stores and retail stores. Apple will regularly evaluate the types of third-party products we sell and our sales model to provide strong support for suppliers to develop their business. " (small)


2023-03-22 10:04:27

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