Scan the QR code with wechat < / P > < p > to share with friends and circle of friends < / P > < p > < / P > < p > every reporter Li Xing every editor sun Lei < / P > < p > photo source: every reporter Li Shuo (information picture) < / P > < p > < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E6%AF%94%E4%BA%9A%E8%BF%AA "> the rumor that BYD < / a > will launch high-end brands has been confirmed. < / P > < p > "BYD < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E6%B1%BD%E8%BD%A6 "> Zhao Changjiang, general manager of auto < / a > Sales Co., Ltd., was transferred to high-end brand in early February." On February 3, the relevant person in charge of BYD said in an interview with the daily economic news. It is understood that the high-end brand created by BYD will be officially launched from 2022 to 2023. As for the difference between high-end brands and other brands of BYD, the relevant person in charge of BYD just said that there is no more information to disclose. < / P > < p > "no matter in the field of traditional fuel vehicles or new energy, car companies have made efforts to develop medium and high-end brands, and BYD is not surprised to build high-end brands." Ren Wanfu, an auto industry analyst, told reporters, "for BYD, it's going with the trend. By building a high-end brand, we can enhance the corporate image and enhance the comprehensive strength of the enterprise. " < p > < p > Ren Wanfu also said that it is not easy for car companies to build high-end brands in one move. Technology, products, marketing and services all need to match the brand positioning. At the same time, it will take time to precipitate. < / P > < p > it is worth noting that a person familiar with the matter disclosed to the reporter that BYD's decision to create a high-end brand is not a temporary decision. It has started planning as early as a few years ago, and only this year has it been announced to the public. < / P > < p > in the whole country < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E4%B9%98%E7%94%A8%E8%BD%A6 "> according to Cui Dongshu, Secretary General of passenger car < / a > market information joint conference, BYD's launch of high-end brands at this time is related to the current development trend of new energy vehicle market. < p > < p > according to the data of the passenger Federation, in 2020, the cumulative wholesale volume of new energy passenger vehicles in China will be 1.17 million, with a year-on-year growth of 12%, exceeding the expected target. Among them, the high-end models represented by Tesla have become one of the driving forces for the growth of new energy vehicle market. < / P > < p > "the creation of high-end brand means stronger development opportunities and brand promotion." Cui Dongshu said that building a high-end brand is also an inevitable trend for the development of new energy vehicles in the future. In addition to introducing high-end brands, BYD also disclosed that it is adjusting the organizational structure of its auto business, including the establishment of four business divisions: Dynasty sales, e-sales, brand public relations and after-sales service. < / P > < p > "this organizational structure is mainly to separate the existing Dynasty sales network and e-marketing channel." The person in charge of BYD told reporters. < / P > < p > in fact, at the beginning of its listing, e series and Dynasty series were sold separately. In March 2019, BYD announced the establishment of a new marketing channel E-Net. Different from the dynasty sales network, E-Net focuses on cost performance in the sales system, connecting online and offline, and infiltrating into cities below the third tier. At the same time, BYD has also announced a series of executive appointments. Lu Tian, who was responsible for marketing and management in Shandong, Beijing, Tianjin, northwest and central China, served as the general manager of Sales Department of Wang Chaowang; Zhang Zhuo, deputy general manager of BYD Automobile Sales Co., Ltd., who was responsible for training department, channel department, marketing department, front-line sales and product center of BYD automobile, served as the general manager of e-sales department; Li Yunfei, deputy general manager of BYD Automobile Sales Co., Ltd., who has been responsible for the sales, marketing, brand and public relations of BYD automobile, Tengshi electric vehicle and BYD group, serves as the general manager of brand and public relations division; Gao Yunfei, deputy general manager of BYD Automobile Sales Co., Ltd., who has been responsible for the management of BYD automobile channel, sales, sports events and after-sales service Zikai, general manager of after sales service department. < p > < p > BYD said that this personnel adjustment is for the needs of brand and business development, which will be more conducive to BYD's all-round improvement in brand building, product planning and marketing, customer experience and other aspects, so as to build a more valuable automobile brand with partners and users.