Use wechat to scan the QR code < / P > < p > to share with friends and circle of friends < / P > < p > every reporter Wang Jing < / P > < p > every editor Liang Xiao < / P > < p > < / P > < p > the glory after independence is gradually on the right track. Last week, glory officially announced that it would launch its first new 5g V40 series after independence on January 18, which uses the MediaTek Tianji 1000 + mobile processor to solve the "pain of lack of core". Previously, < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E9%AB%98%E9%80%9A "> Qualcomm < / a > said that it has started a dialogue with glory. Recently, it was reported that based on the 5g < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E8%8A%AF%E7%89%87 "> chip < / a > glory mobile phone products have been in progress. < / P > < p > this (January 11) morning, CEO of glory < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E8%B5%B5%E6%98%8E "> Zhao Ming < / a > interacted with many microblog big V, and said:" in the face of the new journey, glory will continue to adhere to technological innovation, and the 7-year cooperation team is a strong guarantee for us to attack the high-end market. " At the same time, he also highlighted the upcoming new products. < / P > < p > manufacturers compete for high-end market < / P > < p > from Zhao Ming's brief voice, we can see that new glory is still relatively cautious to the outside world, and does not disclose the dominant strategic planning after the new organizational change; after independence, glory's product rhythm remains normal, new products will be released, and the past product sequence will continue. The most noteworthy point is that glory's clear statement will impact the high-end market. < / P > < p > photo source: visual China < / P > < p > at present, Huawei's supply chain problems have not been substantially solved, and the market has clearly felt that < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E5%8D%8E%E4%B8%BA%E6%89%8B%E6%9C%BA "> Huawei mobile phones are out of stock. According to IDC's mobile phone tracking report for the third quarter of 2020, Huawei's mobile phone shipment in the third quarter of 2020 dropped by 15.5% year on year, and many products, including mate series, are facing the difficulty of reducing their volume. Objectively speaking, the supply of domestic high-end mobile phones is decreasing, and many mobile phone manufacturers are competing for tens of millions of high-end < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E6%89%8B%E6%9C%BA%E5%B8%82%E5%9C%BA "> mobile phone market < / a >" blank ". At the beginning of this month, Chen Mingyong, the founder and CEO of oppo, revealed in his new year's speech that it will launch high-end products in the first quarter of this year, carrying the mission of breaking the brand and becoming a high-end brand. In December last year, Lei Jun, the founder of Xiaomi, once again stressed Xiaomi's determination to hit the high end, and released the high-end flagship model Xiaomi 11, which costs 3999 yuan. < / P > < p > the high-end mobile phone market is in full swing, solving the new glory of "chip freedom" problem, and showing greater attempts. "Glory will launch a super flagship in the future, and glory will have its own 'mate' and 'p' series." Recently, Zhao Ming said at the 7th anniversary of glory fans' meeting. As we all know, mate series and P series are Huawei's two most high-end product lines. < / P > < p > expand channels, restore supply chain, glory on the right track < / P > < p > new glory has certain advantages in market competition. In its shareholder list, there are more than 30 channel agents and distributors, including Tianyin, Suning, Shundian, EF, etc. From their joint acquisition, many channel operators are optimistic about the development prospect of new glory. For glory, the financial investment of supply chain is also conducive to obtain more support in channel construction. < / P > < p > in fact, glory is building a more intensive offline channel network in terms of channels. "Daily economic news" reporter recently learned from the glory interview: "since September 2020, glory has opened a number of stores, covering Chengdu, Lanzhou, Wuhan, Xiamen, Nanjing, Taiyuan and many other cities, and a number of stores will be opened in the near future." With the intensive opening of offline experience stores and the upgrading of channel system and after-sales system, glory has realized the transition from an Internet mobile phone brand focusing on online channels to an online and offline Omni channel mobile phone brand. < / P > < p > the new glory is gradually on the right track, especially in the issue of chip acquisition. At present, new glory has started a dialogue with Qualcomm, and the cooperation situation seems to be relatively clear. At the same time, glory V40 will use the Tianji 1000 + chip of MediaTek. < / P > < p > glory seems to have ushered in "chip freedom" and swept away more supply chain risks. In late December last year, Zhao Ming announced Microsoft, the first open partner after glory independence. The two sides will cooperate in the field of PC operating system. In the future, glory notebook will be fully pre installed with Microsoft's windows 10 system. < / P > < p > in the case of expanding channels and restoring the supply chain, the outside world also places high hopes on the future of glory. Industrial securities analysis said: "we judge that there may be nearly 40 million units shipped in 2021." With the glory brand gaining more independent development space, the glory mobile phone product line is expected to further expand in terms of shipment volume, and the company may change the current mobile phone market pattern. < / P > < p > in fact, it is a routine operation for mobile phone brands to divide high, medium and low-end products into different business entities. After the independence of realme (born out of oppo) and Hongmi, their operation performance is remarkable. Among them, realme, which was established only two years ago, has become the top 7 brand in the world, with a total sales volume of more than 50 million units; and Hongmi's cumulative shipment volume is also higher than Xiaomi's, and has become the undisputed main force of Xiaomi's mobile phone shipment. < / P > < p > in addition, facing the overseas market, new glory is also accelerating to embrace globalization. According to the glory side, "at present, 82 countries or regions have been distributed in the world, so we need to establish a supply chain network on a global scale." < / P > < p > cover image source: visual China < / P > < p >