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Use wechat scan QR code to share with friends and circle of friends_ blank" href=" https://news.163.com/news/search?keyword=%E6%B1%BD%E8%BD%A6 "> automobile < / a > manufacturer < a target ="_ blank" href=" https://news.163.com/news/search?keyword=%E7%89%B9%E6%96%AF%E6%8B%89 "> Tesla < / a > is looking for a design director in the Chinese market with the purpose of setting up a" full function "studio in Shanghai or Beijing to design electric vehicles suitable for Chinese consumers. < / P > < p > < / P > < p > sources said that in the past four months, Tesla's personnel department and several headhunting companies have been searching for relevant talents in the industry. < / P > < p > they added that Tesla's personnel department is looking for designers with more than 20 years of work experience, familiar with Chinese consumer taste and "bicultural" characteristics. < / P > < p > Franz von holzhausen, Tesla's global design director, has interviewed some candidates, but it is unclear how many potential candidates the company and recruiters have contacted, according to people familiar with the matter. < / P > < p > Tesla and von holhausen did not respond to requests for comment. < / P > < p > according to the data of LMC automotive, a market consulting company, China is the largest automobile market in the world and the largest all electric vehicle market. It is estimated that the sales volume of electric vehicles in China will reach about 1.5 million this year. China is also Tesla's second largest market after the United States. < / P > < p > Tesla has not yet finalized its plan to set up a design studio for the Chinese market. Sources believe that Tesla may wait for the moment before making a final decision on all the details. < / P > < p > according to the source, the scope of Tesla's search talent work is mainly concentrated in China, which is related to Elon, CEO of Tesla_ blank" href=" https://news.163.com/news/search?keyword=%E9%A9%AC%E6%96%AF%E5%85%8B "> the comments of Elon Musk at the beginning of last year are consistent. < / P > < p > "I think some super cool things will be Create a < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E4%B8%AD%E5%9B%BD%E8%AE%BE%E8%AE%A1 "> China design < / a > and Engineering Center to design an original car for global consumers in China. I think it's going to be very exciting, "Musk said at a media event in Shanghai at the time. < / P > < p > < strong style = "box sizing: border box;" > frequent actions < / strong > < / P > < p > interest in developing cars in the Chinese market is also part of Musk's goal of pushing Tesla's global sales far beyond 500000. It is reported that the global sales volume of Tesla in 2020 is only 450 vehicles short of the target of reaching 500000 vehicles. < / P > < p > according to the three sources, Tesla's search for the design director of China studio started in September last year, but it didn't start until December. Some headhunters used Microsoft's recruitment platform Lingying and other channels to contact candidates frequently. < / P > < p > a person familiar with Tesla's recruitment activities in the Chinese market said that once a design director is appointed, Tesla will recruit a team for him. The design team may consist of about 20 people, including designers and modelers who help transform design renderings into models. < / P > < p > according to all sources, the plan aims to create a comprehensive design institute. One of them called it "full function studio", which not only helps to conceptualize car design, but also can get the final three-dimensional data model of car design. < / P > < p > the data can then be sent to Tesla's automotive engineers in Northern California. < / P > < p > two of the sources said that Tesla China studio may also conduct research on the tastes of Chinese consumers and provide design work for cars produced by Tesla's Shanghai Super factory. They will adjust the design for the Shanghai Super factory to ensure that specific components meet the engineer's specifications. < / P > < p > the source said, "they want to make car design more Chinese; they have done a lot here, established a major production base and sold a large number of electric vehicles, but it seems that Tesla is ready to take root." < / P > < p > the person familiar with the matter added that the effort could lead to Tesla China becoming more independent. This person has worked for more than 10 years in the design centers of global automobile manufacturers in China. < p > < p > LMC said that Chinese consumers bought about 145000 Tesla cars last year, accounting for about a third of its global sales. < / P > < p > < strong style = "box sizing: border box; font weight: bold;" > the $25000 electric car < / strong > < / P > < p > two of the sources said Tesla might launch a model "for the Chinese market" with a lower cost motor. He said Tesla's goal could be to bring it to market in about three years. At battery day last September, musk said Tesla is confident of a "very eye-catching, 25000 dollar, fully autonomous electric vehicle.". < / P > < p > according to two sources and industry experts, at this price, it is likely to be a compact car, smaller than Tesla's model 3 and as cheap as some mainstream fuel vehicles. < / P > < p > the sales volume of compact cars in the United States is not large. In the U.S. market, Ford's F-150 pickup, SUV and medium-sized cars and other larger and higher models occupy the market. < / P > < p > these models account for about 10% of sales in the U.S. auto market. In contrast, compact cars account for 25% of China's total car sales, reaching about 5 million to 6 million a year, according to LMC automotive, a consultancy. < / P > < p > according to two sources and industry experts, this shows that the $25000 model discussed by musk is more suitable for the Chinese market. < / P > < p > < / P > < p > Zhang Yu, general manager of automotive foresight, a Shanghai based consulting firm, said: "a compact Tesla car will have a good performance in the Chinese market, the entire Asian region and the European market." "This may seriously affect the sales of cars such as Toyota corolla and Volkswagen Golf." (Chenchen) < / P > < p >

2023-03-22 10:04:25