Boao, December 5, Xinhua (Guyu) from December 4 to 5, the 2020 Boao Forum for Chinese entrepreneurs, sponsored by Xinhuanet, Xinhua News Information Center, China economic information agency, China Fortune media group, new media center of Xinhua news agency and Xinhua Daily Telegraph, was held in Boao, Hainan Province. In an interview, penny, a blogger of shutI anti fall suitcase strategic cooperation, said in an interview that since the outbreak of the epidemic this year, the development of non-contact economy, especially the direct broadcast economy, has been stimulated. Because the pace of life has become faster and time is precious, people's time to go to the mall is reduced. With the rise of e-commerce sales, live broadcast can bring one-to-one service experience, anchor and gold medal sales Go to the live broadcast room to produce interactive communication, so as to meet the needs of efficient shopping. Live broadcast economy in the next decade at least, the introduction and recommendation of the anchor may continue for ten years. Live broadcast can add brand value. Both users and anchors can enhance the shopping experience, increase sales volume and amount, and help the brand go further. < p > < p > < p > < p > < p > < p > < p > formerly a professional woman, Penny focuses on beauty and women. From sharing life storage to working experience and daily good things, she has gradually accumulated many fans and become a relatively professional lifestyle blogger. "Everyone can become a blogger. A blog is an account of social media. Only by sharing the real life status can we become a better blogger and bring traffic and fans. This life state must not be a stream of consciousness. It can bring reference value to others. Being a blogger is also managing its own brand, so as to attract popularity and fans. " @The more real Penny said. < p > < p > < p > < p > < p > @ the main live broadcasting position of chener's penny is in xiaohongshu. At present, it has carried out cooperation with shutila anti falling suitcase, and will gradually realize brand Co Construction in the future by means of live broadcasting with goods. @"If you buy a box, you may use it for many years, and you won't change it often. In a live broadcast environment, you don't have the motivation to place an order immediately. Later, through the understanding of various parties, we understand that the key to brand is whether there is user demand. ShutI has solved the consumption pain point. The box should bring convenience to you. If it is broken on the road, it will bring a lot of changes to life. Although the sales volume of the boxes in each studio is not high, profit and commission are not the first consideration. I hope Chinese consumers can know that domestic brands can also do very well. If this communication value is achieved, our value will be more fully reflected. " < p > < p > < p > < p > < p > < p > the Boao Forum for Chinese entrepreneurs has been successfully held for four consecutive sessions, becoming a common high-end exchange platform shared by Chinese entrepreneurs. With the theme of "promoting entrepreneurship and integrating into the new development pattern", this forum analyzes and judges the current economic situation in China, deeply interprets the new development pattern, explores the development path of enterprises, and creates new advantages for future development.