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recently, with the approval of the State Council, the ten departments of the Ministry of tourism and the national development and Reform Commission jointly issued the "opinions on deepening the Internet plus tourism" to promote the development of high quality (hereinafter referred to as the "opinion"). The opinion put forward that we must continue to deepen the "Internet plus tourism" to promote the high quality development of tourism in order to unswervingly build a network power and digital China. From a historical perspective, the rise and development of modern tourism can not be separated from the empowerment of technology. Since the rise of digital technology, tourism is the key area of digital technology application. Promoting the development of Internet plus tourism and improving the digitalization level of tourism industry can help build digital China. In particular, since the outbreak of the epidemic, the digital economy supported by digital technology has developed strongly and become more vigorous. It has become an important support for the stability of China's economy and a new driving force for the construction of a new development pattern. < p > < p > China attaches great importance to the development of digital economy, has issued a large number of policies and guidelines for the digital economy, and put forward suggestions for the "14th five year plan" to accelerate the development of digital economy. The promulgation of the opinions is a concrete measure in response to the planning and an accelerator to promote the quality, efficiency and dynamic changes of tourism in the era of digital economy. The publication of the opinions conforms to the digital trend of the future global economy and society. It not only promotes the innovation of tourism formats and expands the space of tourism consumption, but also gives full play to the important role of tourism in meeting the people's needs for a better life.

promotes the effective implementation of the key tasks of the opinion, and fully plays the important role of "Internet plus tourism" in helping the high quality development of tourism. We should pay attention to the following points of attention:

first focuses on the digital divide between urban and rural areas. As a new form of tourism, the development of "Internet plus tourism" depends on the popularity of network infrastructure. In the opinion, one of the key tasks is to improve the tourism information infrastructure. In the specific promotion, we should also pay attention to the digital divide between urban and rural areas. According to the latest data released by China Internet Information Center, as of June 2020, the number of netizens in China reached 940 million, the Internet penetration rate reached 67%, the huge Internet users' scale and high network penetration rate were the realistic foundation for promoting the development of Internet plus tourism. However, we should also see that the digital gap between urban and rural areas is still large, and the Internet penetration rate in urban areas is 76.4. %The Internet penetration rate in rural areas was 52.3%. Therefore, in the process of promoting Internet plus tourism, we must take many measures to bridge the digital gap between urban and rural areas and contribute to the construction of Digital China. < / P > < p > the second is to focus on data security. In the era of digital economy, data has become the key factor of production, but the problem of data security can not be ignored. In August this year, the Ministry of culture and tourism issued the "Interim Provisions on the management of online tourism business services", which attaches great importance to the safety of tourists' personal data. The "opinion" issued here also focuses on ensuring the safety of tourism data. We can see that data security is of great importance and urgency in promoting the development of "Internet plus tourism". In the future, in the development of "Internet plus tourism", the effective protection of tourism data security is the key. The main body of tourism market should be emphasized. Tourism administration departments should also play a good regulatory role, especially to compactness of platform responsibility of online travel enterprises, and to ensure the safety of tourists' data as best as possible. The third is to focus on the innovation of tourism science and technology. All walks of life, only master the key core technology, in order to reflect the competitive advantage. To promote the development of Internet plus tourism, we should make use of modern information technology to promote digitalization, networking and intelligent transformation and upgrading of tourism in the light of the requirements of the opinions. On the other hand, we must also pay attention to tourism technology innovation and focus on solving the problem of sticking in the tourism field. This is the key to promoting the formation of a new mode of tourism development, and also the construction of Digital China. On request. (Xu Jinhai, Xia Jiechang) < / P > < p > 0

2023-03-22 10:04:23