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Xinhua news agency, Beijing, November 29 (Xinhua): live delivery of goods cannot cross the "red line" of honesty and credit. Recently, instant bird's nest promoted by famous anchor Simba has been doubted to be sugar water, which makes fans feel frustrated. The anchor Simba put forward an advance compensation scheme of more than 60 million yuan, and set up a special fund to improve the selection standard. People also hope that this kind of behavior can bring about changes in the field of live broadcasting. As a new form of Internet economy, live delivery with goods has rapidly developed into an important means of marketing and drainage. Live delivery of goods is a good classic, but it can't be read wrong. Smart businesses all know that fans don't buy all products out of the need for the products, but also for the host's love; fans trust a new product they don't know, largely because of the anchor's recommendation. However, in order to gain popularity and income, some anchor groups who fish in troubled waters do not hesitate to make false propaganda and exaggerate the product efficacy, which leads to the situation that live broadcast with goods changes into live broadcast with disaster, and all kinds of infringement of consumer rights and interests are increasingly prominent. < / P > < p > live broadcast of the event, shopping and buying. Although the form of buying and selling is changing, the essence of fair business logic will not change whether online consumption or offline transaction, push goods or live delivery with goods. The "red line" of integrity can not be crossed. Cheating and misleading consumers will damage the long-term healthy development of the Internet economy. For a large number of real gold and silver fans, to polish their eyes, pay attention to the protection of rights. Take the bird's nest into sugar water. Netizens are waiting to see whether the anchor's promise of compensation for fans can be fulfilled. < / P > < p > as a new format with strong momentum, live broadcasting with goods also needs standard development. The relevant laws and regulations should keep up with the times, and the market supervision departments should further strengthen their actions to suit the remedy to the case of false publicity and difficulty in returning and exchanging goods, and issue regulatory measures in different categories, so that fans can enjoy the peace of mind while enjoying the live shopping.

2023-03-22 10:04:23