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In the morning of November 17, several enterprises issued a joint statement, saying that Shenzhen Zhixin new information technology Co., Ltd. has signed an acquisition agreement with Huawei Investment Holding Co., Ltd., and zhixinxin, as the purchaser, has completed the comprehensive acquisition of business assets related to Huawei's glorious brand. After the sale, Huawei will no longer hold any shares in new glory company. In terms of market performance, on November 17, Huawei concept fell by 0.95%. In terms of glory concept related stocks, Suning e-buy fell 1.51%, Tianyin holdings fell 8.79%, Shenzhen high-speed rose 1.23%, Shenzhen energy rose 2.17%, TCL fell 4.17%, and digital China fell. < p > < p > regarding the acquirer, the joint statement said that Zhixin was jointly established by Shenzhen smart city technology development group and more than 30 glory agents and dealers. In the list of investment, including Tianyin Communication Co., Ltd., Suning e-buy Group Co., Ltd. And the previously rumored companies such as digital China and TCL did not appear in the list. According to the information of tianyancha, Zhixin was established on September 27, 2020, and its shareholders include two institutions: Shenzhen smart city science and technology development group, which is wholly owned by the state owned assets supervision and Administration Commission of Shenzhen, and holds 98.6% of the shares; the Shenzhen state-owned cooperative development private fund partnership holds 1.4% of the shares, and the fund investors include more than 30 glory agents and dealers mentioned above. < / P > < p > the joint statement states that the acquisition is not only a self-help and market-oriented investment launched by glory related industrial chain, but also an industry complementary. All shareholders will fully support new glory and let new glory participate in market competition more efficiently. The change of ownership will not affect the direction of glory development. < p > < p > subsequently, Huawei issued a statement saying that in the difficult time of unsustainable acquisition of industrial technology elements and great pressure on consumer business, Huawei decided to sell the assets of glory business as a whole in order to continue the glory channels and suppliers. For the glory after the delivery, Huawei does not own any shares and does not participate in the operation, management and decision-making. < / P > < p > as for the purchase price, none of the above statements disclosed. As for how much Huawei's R & D expenses and management personnel can be inherited by glory, glory told the economic reference news that Huawei's statement shall prevail. According to the statistics of canalys, in the second and third quarters of 2020, Rongyao accounted for 26% of all the smartphones shipped by Huawei. In addition to mobile phones, glory brand also includes IOT product lines such as PC, tablet, smart TV and watch. In terms of market positioning and product system, it has formed direct competition with Xiaomi brand products for many years. < p > < p > on the reasons for Huawei's divestiture of glory, Puyin International said: first, it can alleviate the dilemma that Huawei's smartphone business has no "core" available in the next two years; second, it can retain some high-quality business of smart phones, so that Huawei's gene can be continued; third, high-quality glory assets can bring cash supplement to Huawei itself, which can better resist external uncertainty, Provide ammunition for the long-term development of Huawei's other businesses. Xu Shangfeng, an industry analyst, said that glory has developed rapidly and accumulated a large number of loyal users since its establishment. After being separated from Huawei, glory will no longer be affected by the external environment, and will form a direct threat and impact on its competitor Xiaomi. Pu Yin international, on the other hand, said that after being stripped off, glory still needs time to move closer to the head brand and grow. Accordingly, during this period, the domestic mobile phone competition environment will be relatively relaxed, and other domestic mobile phone brands such as Xiaomi, oppo and vivo will have more space. (reporter Li Jing)

2023-03-22 10:04:23