This year's record of "double 11" continues to break, which not only highlights the amazing consumption potential of China's market, but also enlarges the role of e-commerce platform in riveting the two major markets at home and abroad. After 12 years of development, people gradually have aesthetic fatigue on the "double 11". However, the huge amount of data released by major e-commerce platforms during this year's "double 11" shows the "magic" and amazing consumption potential of the Chinese market again. < p > < p > on November 11, JD announced that from 0:00 to 14:26 p.m., the total amount of orders placed by Jingdong in the "11.11 global love season" exceeded 243.1 billion yuan, setting a record again. < / P > < p > according to the big data of Jingdong, from 0:00 to 10:00 on November 11, the turnover of organic milk in Jingdong supermarket increased by 15 times, that of Wuchang rice industry belt was 89 times that of the same period last year, high-end paper products increased by 9 times, imported cleaning and care products increased 9 times, pet milk increased 26 times, and steam teaching toys transaction value increased 10 times At the same time, the turnover of more than 20000 brands in Jingdong supermarket doubled year on year during the "double 11" period. According to Wang Feng, general manager of the marketing operation Department of Jingdong retail group's dashangchao Omni channel business group, Jingdong has reached cooperation with more than 570 chain stores, creating an hour long life circle in 328 cities through Jingdong home. < / P > < p > If supermarkets can meet people's "clothing and food" needs, then 3C household appliances can meet the "living and using" needs of users. During the "double 11" period, Haier, Midea, Gree, Huawei and other mainstream 3C home appliance brands had a turnover of more than 100 million per second. < / P > < p > "during the" 11.11 "period of Jingdong, many 3C home appliance brands have gained high-quality growth in Jingdong." Zhao Kuo, general manager of marketing and operation Department of 3C household appliance retail business group of Jingdong retail group, said that from 0:00 to 10:00 am on November 11, the overall turnover of refrigerators and washing machines exceeded that of the whole day last year, the turnover of comfortable wind air conditioner increased by more than 6 times, the turnover of millet mobile phones increased by more than 3 times, and the turnover of Huawei and Samsung mobile phones increased by 120%; in the first three minutes of the 11th, the sales volume of computers exceeded 100000 units Minutes, the turnover of high-end RTX Series graphics card increased 6 times year on year. < / P > < p > Jingdong international business also achieved rapid growth. In the first 10 minutes, the turnover of Jingdong international increased by more than 120% year-on-year; in 30 minutes, the turnover of Jingdong import supermarket increased by 2.5 times. < / P > < p > in addition to Jingdong, tmall platform also ushered in a "good start": within two hours, 100 brands entered tmall's "100 million yuan club"; on the first day of tmall's "double 11" sales, 357 new brands reached the top of the subdivision category top 1. This new brand's phenomenal explosion has never been seen in the previous "double 11". < / P > < p > pinduoduo, another e-commerce platform, has not released detailed data, but according to insiders, pinduoduo's data this year may be more brilliant than last year. < p > < p > riveting the two domestic and international markets < / P > < p > affected by the new crown epidemic, the global economy has stepped on the brake, while the retail sales of "double 11" growth against the trend fully show the amazing resilience and vitality of China's economy. < p > < p > according to the big data of Jingdong, during the "double 11" period this year, the growth rate of online agricultural product consumers born after 65 was the highest. They began to use online shopping frequently, and online shopping became more and more "slippery". < / P > < p > while meeting the needs of consumers, as an important channel for rural revitalization, Jingdong has changed from simple sales of agricultural products to deep cooperation of industrial belt. Especially since the outbreak of the epidemic, Jingdong has announced the opening of supply chain, logistics, finance, seckill, live broadcast and other modules to boost the rise of agricultural products. It has gradually helped the agricultural industry upgrade by using the big data, digital supply chain, flexible production, online marketing and other capabilities accumulated in the digital economy. Through the development of the industrial belt, farmers' income can be improved in a long-term and sustainable way. At the same time, the industrial manufacturing industry is on the way to the future through Jingdong. The data shows that during the "double 11" period this year, the sales volume of Jingdong reverse customization (c2m) products was 1.7 times that of last year, and many c2m products that "know you better than you" have become the first category. < / P > < p > the industry believes that c2m, which is vigorously promoted by e-commerce platforms such as jd.com, tmall.com and pinduoduo, is accelerating the change of consumption trend. The e-commerce platform "reads" the needs of consumers from big data, and then looks for manufacturers to design and produce. By constructing "extremely short links" and removing intermediate links such as inventory, logistics and distribution, manufacturers can use the minimum "trial and error cost" to The market supplies a variety of "hot money", while allowing a large number of users to buy the products they need. < p > < p > not only that, but also gives full play to its supply chain advantages, opening the door to the domestic market for many foreign trade enterprises. Tengma Plastic Toys Co., Ltd., located in Shantou, Guangdong Province, is a local foreign trade factory specializing in building blocks and model toys. Affected by the epidemic, the factory overstocked a large number of toy cars originally planned for export. Since the launch of Jingxi platform in Jingdong, the company has sold nearly 50000 cross-country toy cars in less than a week. After tasting the sweetness, during the "double 11" period this year, the factory provided Jingxi platform with a special style of building block table set, and quickly became a popular model. Recently, the Institute of industrial economics, Chinese Academy of Social Sciences released a special report on the research on the digital value of foreign trade to domestic sales and e-commerce platform. According to the report, the e-commerce platform, based on its long-term digital capability, can fully empower export-oriented manufacturing enterprises and industrial belts, cultivate new industrial organization mode, and stimulate the business vitality of "transforming export into domestic demand". In addition, China's economic recovery has also benefited the world. In the first half of this year, a large number of international brands such as apple and HP still achieved very strong growth in the sales of Jingdong platform. According to the data of the National Bureau of statistics, from March to June, the year-on-year growth rate of retail sales of social consumer goods in China rebounded rapidly, while Jingdong became the largest increment field of domestic and foreign brands. < p > < p > analysts believe that under the epidemic situation, the existence of these brands highlights the close cooperation of global industrial chains and the mutual benefit of globalization. In the first half of this year, the Chinese market has become the pillar of many overseas brands in the world, and this situation may continue.

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