Share with friends and circle of friends by scanning QR code on wechat. As with other events this year, the event on November 10 will still be broadcast online. Apple didn't disclose much of what it planned to release, except that the theme of the meeting was "one more thing.". But users will expect the first MAC devices with Apple's own chips, which the company has previously said will be available by the end of this year. < p > < p > last month, Apple released the long-awaited < a target = "_ blank" href=" https://news.163.com/news/search?keyword=iPhone "> iPhone < / a > 12 series smartphones are available in four different models. One month back, Apple released two new < a target = "_ blank" href=" https://news.163.com/news/search?keyword=%E8%8B%B9%E6%9E%9C%E6%89%8B%E8%A1%A8 "> Apple watch < / a >, two new < a target ="_ blank" href=" https://news.163.com/news/search?keyword=iPad "> iPad < / a >, a new fitness subscription service and a subscription package. In June, apple detailed several software updates at its annual global developer conference. In March and April, when the epidemic began to force Americans to segregate at home, the new MacBook Air, iPad pro and low-cost iPhone Se were relatively quiet. < / P > < p > a large number of Apple fans are bound to watch this week's launch, but in fact, it also raises a question: does Apple release too many products? < / P > < p > although Apple's re launch may cause complaints from some, the world's most valuable company may not be hurt. < p > < p > < b > fatigue and fatigue < / b > < p > < p > Apple's decision to hold another live online event has at least caused some Twitter users confusion and surprise. < / P > < p > it's not just apple that launches new products. Affected by the epidemic, this year's science and technology industry is full of various online live activities, Samsung and Google and other rivals are also competing to launch their own several new products. < / P > < p > the potential risk is that potential customers may get bored or even tired of this marketing approach and delay buying products. "I think that magic will disappear in a while, especially in these online activities," said William Stofega, project director of mobile device technology and trends at IDC, a market research firm "It's hard to focus on live online when someone else is in your apartment." In addition, the epidemic has also had a huge impact on the global economy, affecting the consumption ability of many people. < / P > < p > although early demand for the iPhone 12 seems to be strong, it remains to be seen whether the new Mac and other Apple products that are expected to appear at Tuesday's launch will achieve similar results. < / P > < p > some consumers are immersed in the negative news of the epidemic, but they may be annoyed to see the boundless enthusiasm of technology companies. "When you're struggling with an epidemic, you want to hear positive messages," stofiga said. Obviously the iPhone and some media products will get more attention, but It's a little redundant if it's too frequent. " < / P > < p > it is worth noting that Apple's product launch this year has been delayed. The outbreak affected Apple's global supply chain, delaying production of the iPhone 12 by several weeks, forcing apple to postpone the launch of the iPhone 12 from the usual mid September to October. < / P > < p > < b > no more to lose < / b > < p > < p > for apple and many companies that host similar events, live online is hardly harmful. Making an hour's video is much cheaper and more efficient than hosting hundreds of journalists and analysts at Apple's headquarters. Although frequent events can make people feel tired, more activities are bound to mean more attention to their products. "Especially now, people are spending more time at home and in the media, and apple is taking advantage of that," said Maurice klaehne, an analyst at counterpoint research, a market research firm "The participation of these live online shows is good, and holding more activities seems to attract the attention of the audience." < / P > < p > there are signs that holding frequent press conferences can help the company make profits. "While apple did add more new products this year, it didn't have a negative impact on the company," Krahn said "From the recent results, Apple's revenue has increased in all areas." < p > < p > with the slowdown of Apple's hardware equipment sales growth, the company has increased its attention to service business, and launched such services as < a target = "_ blank" href=" https://news.163.com/news/search?keyword=Apple "> Apple < / a > one subscription package and more. The upcoming launch will help Apple further advance its service ambitions. Analysts have previously said that the Mac's use of Apple's own chips will enable Apple's software and services to work together across different devices. < p > < p > Krahn says online activities also help Apple sell its services business. "While Apple has historically benefited from hardware sales, service revenue is still growing," he said "More new products will only help companies increase service revenue." (Chenchen) < / P > < p > < p > < p > < p > < p > < p > < p > < p > share with friends and circle of friends by scanning QR code on wechat