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In 2020, under the influence of the epidemic, the "housing economy" will be booming, and fresh e-commerce will usher in explosive growth. Platforms such as daily Youxian, dingdong shopping and meituan shopping will suddenly emerge. Many fresh e-commerce companies will become the favorite of the capital market, and the market scale is expected to increase to 404.7 billion yuan. At the same time, Yiguo Shengxian, miaoshui, jijijixian and other former fresh seed players successively closed down. < / P > < p > experts said that the mode of operation relying on traffic and subsidies can not be long-term. Fresh e-commerce needs to return to its original job and explore a sustainable and self-sustaining business model. In the future, the competition will be more intense and the industry may reshuffle. < p > < p > < p > under the epidemic situation, there is a blowout growth < / P > < p > "open the food for grabbing box horses at 12:00 a.m., set an alarm clock, get up at 6:30 to grab dingdong dishes, and then buy quick frozen breakfast at Youxian every day." This is the portrayal of many people "shopping for food" during the epidemic period. Fresh e-commerce has become a hot shopping platform for consumers. < / P > < p > affected by the epidemic situation of "housing economy", fresh e-commerce ushered in a blowout growth. According to the data, during the epidemic period, the daily transaction volume of excellent fresh food increased by 300%, the unit price per customer increased to 120 yuan, and the sold out rate of platform commodities almost reached 10%; the average daily order volume of meituan vegetables in Beijing increased by 2-3 times compared with that before the new year, and the orders of meituan fruits and vegetables and other supermarkets increased by 4 times compared with the same period of last year; the order volume of Beijing takeout vegetables also increased by 9 times. < / P > < p > at the same time, fresh e-commerce in the industry has also been revalued. According to iResearch's Research Report on China's fresh food e-commerce industry in 2020, the market size of domestic fresh e-commerce industry will increase from 49.7 billion yuan to 279.6 billion yuan from 2015 to 2019, and it is expected to increase to 404.7 billion yuan in 2020. "Annual comprehensive analysis of China's fresh e-commerce market 2020" report also shows that the fresh e-commerce market is expected to show a high-speed growth trend in the next three years, with a compound growth rate of 36.3%. < / P > < p > or affected by this, many fresh e-commerce companies have become the darling of the capital market since this year. In May, Ding Dong raised $300 million in a new round of financing transactions, and the company was valued at $2 billion. In July, Youxian daily completed a new round of financing of US $495 million led by CICC capital, which refreshed the current largest financing scale of fresh home industry. In August, as a platform for hot pot barbecue fresh food supply, Guoquan Shihui also announced the completion of $60 million round C financing, with an accumulated financing of nearly 900 million yuan in less than one year. In September, rabbit, a community fresh food convenience store, announced that it had completed a round of financing of 10 million US dollars, which was jointly led by Country Garden venture capital and Zhongwei capital. < p > < p > industry or reshuffle < / P > < p > in the same track, some people ride the wind and waves, while others leave the field in a dark mood. In October this year, as the first batch of fresh food e-commerce in China, Yiguo fresh food returned to the public's view because of the debt of 2.3 billion yuan, bankruptcy and reorganization. Before this announcement of bankruptcy and reorganization, Yiguo Shengxian experienced a series of roller coaster like ups and downs, such as tmall's injection of 300 million US dollars, being rated as "e-commerce unicorn", and being marginalized. Similar to the situation of Yiguo fresh food, miaoshui, jijijixian, dairadish and other fresh platforms have successively closed down. Experts in the industry believe that fresh e-commerce is an industry with a very high elimination rate. According to Tianyan data, up to now, there are more than 60000 fresh e-commerce related enterprises (excluding individual businesses), and about 14% of them are in the state of cancellation and revocation. According to the data of China e-commerce research center, there are more than 4000 entrants in the field of domestic fresh e-commerce, of which only 4% are in the same revenue, 88% are in a loss, and only 1% are profitable. < / P > < p > "as a huge track, fresh e-commerce has not been centralized and its online penetration is not high, so" difficult "is the norm." Wang Jun, partner and CFO of daily Youxian, said frankly that this track needs "business model + technological innovation" to run smoothly. Lai Yang, a business expert, also said that the mode of operation relying on traffic and subsidies can not be long-term. Fresh e-commerce needs to return to its original job and explore a sustainable and self-sustaining business model. "At present, this track has not yet run out of excellent players, the future competition will be more intense, or will reshuffle." In February 2020, the average daily order volume of meituan vegetables in Beijing increased by 2-3 times compared with that before the festival, and the orders of meituan fruits and vegetables and other supermarkets increased by 4 times. < p > < p > in May 2020 < / P > < p > in May 2020, Youxian raised $495 million a day, which refreshed the current largest financing scale of fresh home industry. Ouyang Xiaojuan, reporter of Beijing News

2023-03-22 10:04:22