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At the "2020 China International Information and Communication Exhibition" held recently, Wu Huazhi, deputy general manager of integrated communication business department of China Mobile Internet Co., Ltd., said that China Mobile 5g message has been opened to some customers in 15 pilot provinces. 5g message is one of the first 5g applications of China Mobile's 5g + strategy, which will form AAAs level service (capability as service) with "5g message + number + card". Wang Quan, vice president of ZTE's cloud and core network product line, said at the meeting that ZTE has cooperated with more than 100 5g message service providers, covering nine major industries, including finance, catering, industry, e-commerce, tourism, government affairs, transportation, media information and medical treatment, covering nearly 200 industrial enterprises. On April 8, China Mobile, China Unicom and China Telecom announced the launch of 5g message service. Compared with traditional short messages, 5g messages are multi-media and interactive services. They can not only send text and pictures, but also send video, location and even complete payment. For example, in the 5g SMS conversation with 12306, users can quickly realize ticket booking, payment, ticket change and other operations by sending voice or text and clicking on keywords. Industry experts believe that 5g news will have a broader application prospect in the enterprise market. Xiang Ligang, chairman of the information consumption alliance, analyzed that 5g messages integrated text, pictures, images and sounds to establish a menu system. SMS has become a comprehensive information system and can provide services through various means. Ge Qi, academic member of Pangu think tank and Secretary General of digital economy research center and CMO (Chief Marketing Officer) of Dakai technology, believes that 5g news's competitor is not wechat, and "lightweight" application is the main position. For example, finance, insurance, securities, e-commerce, etc. have a very urgent demand for 5g messages. They all have the problems of high app installation cost and low customer usage frequency. In addition, application developers who need to rely on the external Internet platform are also very welcome to 5g news, because the customer service process is completely controlled by themselves, the customer relationship is all owned by themselves, and the customer flow is entirely benefited by themselves. 5g news will greatly improve the communication efficiency and experience between industry enterprises and users. < p > < p > in the past six months, how is the 5g messaging business progressing? It is understood that China Telecom has invested several million yuan in the research and development and operation of 5g message, and is working with its partners to continuously promote the development and testing of 5g message service. China Unicom has carried out commercial experiments in the early stage, and has carried out capacity opening exploration based on 5g message. For example, it has built a three in one message platform for the 2022 Winter Olympics to explore multiple 5g consumption, such as tourism, shopping, ticketing, dining and travel Information application business scenarios. According to ge Qi, at present, China Telecom, China Mobile and China Unicom are working with Huawei, ZTE, oppo, vivo, Xiaomi, Samsung, Meizu, Hisense, Lenovo, Jufeng, Fengdong and other ecological partners to promote the nationwide commercial use of 5g news. Among them, mainstream brands of Android smart phones have upgraded 5g message up1.0, Huawei emui8.1 and above, Xiaomi miui10.1 and above, oppo has put a number of mobile phones into the stock market and launched the public version upgrade, vivo has put a number of mobile phones into the market, and the customized terminals of China's three major operators have basically achieved the full coverage of 5g message up2.4. Fu Guoqiang, an expert from the Institute of technology and standards of China Institute of information and communications, said that small and medium-sized enterprises and small and medium-sized developers are the most important parts of building 5g message ecology. The key to enriching the ecology is to let end-users participate in the development of richer applications. < / P > < p > "5g message is the biggest opportunity for operators, which will harvest 100 billion yuan industry information market and open a new chapter of China's next generation information service." Said Ge Qi. (reporter Huang Xin)

2023-03-22 10:04:22