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With no excuses and constant scandals, musk iron powder was disappointed: he was like

Share with friends and circles of friends with wechat scanning QR code < / P > < p > on July 31, Elon Musk is undoubtedly a very attractive person. He led Tesla to set off the prelude to automotive electrification and became an undisputed leader in this field. However, Musk's improper words and deeds are becoming the biggest negative factor of Tesla brand, and even led many die hard fans to choose to leave him < p > in 2013, Dennis Levitt bought his first Tesla, a blue model s, which he liked very much. "It's much better than any car I've ever driven," said the 73 year old self-service warehousing executive

Levitt is optimistic about this brand and also likes the charming musk very much. In 2014, he drove all over the United States and bought a second model s. In 2016, Levitt queued up at a Tesla store near his Los Angeles suburb home to become one of the first people to order two model 3 cars. He hoped to buy one model 3 for himself and his wife. He proudly declared, "I'm a big fan of musk."

however, things have changed now. Although Levitt still likes his Tesla car, he has developed an aversion to musk. Levitt cited Musk's quarrel with U.S. President Joe Biden and other examples, saying: "over time, his (Musk's) public statement really made me feel uneasy. He acted like a 7-year-old child."

recently, negative news about musk has emerged one after another. It was reported that musk had an affair with the ex-wife of Google co-founder Sergey Brin, although he denied these rumors; He was exposed to have secretly given birth to twins with female executives of neuralink, a brain interface start-up; SpaceX dismissed some employees who said musk was "often distracting and embarrassing"; SpaceX reportedly paid $250000 to a female flight attendant to settle Musk's allegations of misconduct. Musk's behavior made potential customers hesitate, and also made many Tesla owners feel uneasy

these trends have been shown in various consumer surveys and market research reports: Tesla has a high brand awareness, attention and loyalty, and most customers are satisfied with its cars. However, on the other hand, Musk's improper words and deeds are also full of trouble

creative strategy, a customer experience evaluation company headquartered in California, USA, mentioned the owners' disappointment with musk in a study published in April. Previously, research company escalent found that among the electric vehicle owners surveyed, musk became the biggest negative factor for Tesla brand

Mike dovorany worked in the automotive and mobile Department of escalent for two years, during which he talked with thousands of electric vehicle owners and potential buyers. He said: "we heard Tesla owners say, 'listen, I love my car, but I really hope I don't have to reply to my family and friends' views on his (MuSK) recent tweets. < / P > < p > so far, Tesla hasn't encountered much problems in dealing with many disputes caused by musk.". Although the company's vehicle delivery volume fell month on month in the last quarter, this is largely related to the epidemic, and competitors may need several years to catch up in sales

Musk's "star effect" largely comes from his "performance" on twitter, which also makes him a target of public criticism. Musk's activities have made great contributions to Tesla's development, especially when the company rejects traditional advertising. He constantly jokes on the Internet, and occasionally releases some exaggerated statements or stunts (such as launching the roadster into space), which often makes Tesla headlines. This also allows musk to influence media reports

but after making Tesla and himself synonymous with each other, musk got involved in political conflicts in the United States, tried to buy twitter, and tried to fight back against the negative reports on his personal life, putting the company's increasingly important brand at risk

Jerry James stone, a 48 year old chef in Sacramento, California, teaches 219000 YouTube subscribers how to make vegetarian food. He drives a Volkswagen Beetle convertible and plans to replace it with an electric car. Although he is not sure which model to choose, it will never be Tesla

Stone said, "Musk has tarnished the Tesla brand. Even if I won the electric car of this brand in the lottery, I am not willing to accept it. He is the richest man in the world. He has a huge loudspeaker. He uses this loudspeaker to humiliate others. All these things make people feel sick."

according to strategic vision, an American research company that provides consulting services to automotive companies, about 39% of car buyers said they would not consider buying Tesla. This is not surprising. Half of the respondents said that they would not consider German luxury brands. But Tesla does lag behind more mass market brands. For example, only 23% of car owners are unwilling to buy Toyota

Emma sirr, a 28 year old cloud computing technician living in Bozeman, Montana, and her partner often drive a 2004 Nissan frontier. They began to consider buying electric cars three years ago, but only recently did they think Tesla was the only viable option, because Tesla cars have a longer range and the company has built charging stations in their region. However, they refused to buy musk for personal reasons. They were mainly dissatisfied with his political position, Tesla's ultra-high employee turnover and arrogant attitude towards autonomous driving technology

sear said, "we excluded Tesla from the shortlist from the beginning". She and her partner chose Kia Niro and Chevrolet bolt as possible alternatives. "As consumers, we have the right to decide whether to buy something. I think, especially the younger generation, they like to vote with their own wallets. I think this may backfire on Tesla," sear said

for most of the past decade, Tesla lacked matching competitors. Although consumers are dissatisfied with Musk's words and deeds, there are few other electric vehicles to choose from. However, with the introduction of more powerful electric models by traditional automakers, Tesla will no longer have an enviable absolute advantage

dowolani left escalent earlier this year to join ?
2023-03-22 10:04:54

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