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on June 30, the Italian luxury car manufacturer Ferrari has produced many of the world's fastest cars, but it is trapped in the slow lane when it transforms to electric vehicles. Compared with the already powerful internal combustion engine, Ferrari is trying to overcome the disadvantages of electric vehicles in terms of power

on the investor day of this month, Ferrari executives promised to create a new era, and its first all electric sports car will be launched in 2025. But at present, the internal combustion engine is still the core engine of its research. Unlike other competitors, Ferrari has not provided a roadmap for the electrification of all models, although Volkswagen's Bentley and Volvo brands have set their targets at 2030

according to sources familiar with Ferrari's business plan, a new production line focusing on electric vehicles will help Ferrari increase its annual output in Maranello, Italy by more than 35%. By 2025, the output will exceed 15000 vehicles (65 vehicles per day), compared with 11155 vehicles (46 vehicles per day) in 2021. This will also bring Ferrari a higher profit margin

Ferrari told investors that the company aims to increase its core profit margin (EBITDA) to 38-40% in 2026, compared with 35.9% in 2021. By 2026, Ferrari models may increase from the current 12 models to at least 17 models

but most new models will be equipped with internal combustion engines, at least in the initial stage, including its first SUV purosangue, which may use hybrid power. Ferrari currently has four plug-in hybrid models

Ferrari's expensive challenge

like its competitors, zero emission also brings the same challenge to Ferrari. The current electric vehicle battery weighs hundreds of kilograms, which may affect aerodynamics and controllability, and it is still not comparable to the continuous power and blood boiling hoarse roar provided by large internal combustion engines

in order to solve these expensive challenges, Ferrari is studying solid-state batteries that can theoretically improve battery power, as well as hydrogen fuel cells and synthetic fuels. However, the future of both projects is currently full of uncertainty

EU countries reached an agreement this week to ban the sale of new fossil fuel vehicles, but will assess whether hybrid vehicles and synthetic fuels (or carbon dioxide neutralized fuels) meet their standards in 2026

Benedetto Vigna, CEO of Ferrari, said in an interview: "every time there is a technological transformation, the situation is a little vague and full of fog." < / P > < p > Philippe houchois, an analyst at Jefferies, an American investment bank, said Ferrari's approach was "prudent enough." However, he added that as more automakers move towards the future of electric vehicles, this approach may not be welcomed by investors

Huo Joyce explained: "they can use the internal combustion engine to extend the time to make profits and offset the investment as much as possible. But this is not necessarily what the market wants to hear, because most people's mentality is: let's rush into the electric vehicle industry and never look back."

combination of internal combustion engine and motor

on the V8 engine assembly line in Maranello factory, Ferrari workers will complete the assembly of engine and chassis every 22 minutes, which Ferrari calls "marriage". For an extra charge, the V12 engine includes a nameplate that says the name of the worker who made it

Ferrari executives emphasized the emotional state of customers when buying their luxury cars, which start at more than 200000 euros (about 1.394 million yuan). "When I see customers come to pick up the car, some people will cry excitedly," vigner said Therefore, it is very important for Ferrari to create an electric vehicle that can receive the same enthusiastic response from people

the hybrid sports car has been a success. It combines the powerful engine with the instantaneous acceleration of the motor. But pure electric sports cars now face the problem of "overweight" because they need huge batteries to provide enough power

for example, the nevera of rimac, a Croatian supercar manufacturer, weighs 2200kg, which is heavier than sports cars using internal combustion engines, and even exceeds Ford Transit and Mercedes sprinter. Dario Duse, managing director of alixpartners, a consulting firm, said that this overweight "in turn will affect driving performance, power and experience"

Ferrari is not the only company facing these challenges. Few competitors of ultra luxury car manufacturers are eager to turn to electric vehicles. For example, Lamborghini announced that it would not launch pure electric vehicles before 2030

however, according to dusse, Ferrari must weigh the options it faces more carefully than Lamborghini, because the latter has the support of its rich parent company and stands behind Volkswagen, the world's second-largest automaker

dusse said: "unlike Lamborghini, Ferrari does not have a development platform like Volkswagen, so the issue of capital is also very important."

is hydrogen fuel cell the Savior

Ferrari is studying hydrogen fuel cells, which is a promising future zero emission solution for many automobile manufacturers in Japan and Europe, and can be comparable to the continuous power provided by internal combustion engines

viritech, a British start-up, is already manufacturing a hydrogen powered supercar, with the participation of Pininfarina, an Italian automobile design company. The car weighs 1000 kilograms and is a limited edition car. Viritech plans to sell this technology to other car manufacturers

timothylyons, chief executive of viritech, said that in the past 18 months, the interest of traditional automakers in this concept has "surged"

however, hydrogen fuel cell vehicles need infrastructure that uses renewable energy and gas stations to produce "environmentally friendly hydrogen", and these facilities may not be in place until around 2030

Wigner said that Ferrari has also cooperated with four partners in Europe and Asia in battery components to jointly study the next generation of high-energy density solid-state batteries, which are lighter than the batteries currently used. Automakers such as Ford and BMW have invested in solid-state batteries, but the technology is still several years away from practical application Jefferies analyst Huo Joyce warned that Ferrari's slow pace of change could be seen as a drag. But from a commercial point of view, their business is great and doesn't need to disappear so soon. They are avoiding making too many commitments, that is, they can ?
2023-03-22 10:04:54