On April 19, Apple launched the app store small business program (app store small business program) to support small businesses and independent developers, reducing the Commission of annual transaction volume in the app from 30% to 15%. In order to enjoy this benefit, some developers choose to change the app to free subscription, or tell users to order services through other channels other than Apple App store < p > Curtis Herbert, an independent developer of IOS applications, joined the small business project of the app store when it was launched last year, but as the application transaction volume continues to rise, he will soon lose his qualification < p > Apple launched the app store small business project in January 2021. The commission paid by developers with an annual transaction volume of less than $1 million in the app store decreased from 30% to 15%. However, if the transaction volume of the application exceeds the limit of $1 million in one year, the corresponding developers will no longer be eligible for the project, and Apple will be paid a 30% commission for all transactions for the rest of the year and the next year. If the developer's in app transaction volume is less than $1 million next year, they can re apply for the project < p > "it's 15% more, that's $150000 a year... It feels good," Herbert said. "It can be used in marketing or recruitment. It's a big extra." < p > Herbert said that participating in the project accelerated the growth of his business, so as to achieve the set goal six months to one year ahead of schedule. But Herbert estimates that his ski app slope will lose its project qualification in November < p > Herbert is not particularly worried about the re emergence of losses after the in app transaction volume exceeds the project limit. He believes that the business growth trajectory will offset the extra 15% commission < p > "there will be a strange middle point in the process of business development. If the annual revenue growth cannot exceed $200000, the final revenue will be reduced," Herbert said. "If it approaches the $1 million mark, it is likely to continue to accelerate growth. I hope it is not standing still." < p > cardpointer, an application developed by independent developer Emmanuel cruvisier, can help users enjoy more card swiping rewards. He also got the fun of saving transaction costs from the app store small business project. With the annual transaction volume within the application approaching the $1 million mark, clovisil limits the transaction volume in various ways to maximize its own interests < p > clovicil took advantage of a new policy from Apple's app store. This policy allows developers to communicate with users and inform them of other ordering methods from other non Apple channels < p > "I occasionally email users and offer special offers to let them subscribe through stripe - so they don't count in my annual transaction volume within the app," clovisir said. Many developers have adopted various methods. For example, near the end of the year, if they find that the annual transaction volume is close to the upper limit of $1 million, they will provide users with subscription discounts < p > an independent developer who quit the app store small business project last December asked for anonymity because he didn't want others to know they made so much money from the app < p > he said: "if I change all subscriptions to free at the end of the year, it means I can save $150000 next year." "I decided not to cheat the system myself." < p > the developer called it "wrong and foolish" to deliberately evade the quota, and revealed that he was not kicked out of the project immediately when the annual transaction volume reached $1 million. A 30% commission will only take effect if it exceeds the limit of about $20000 < p > the developer said he was grateful for the project, but added: "I still think it's time to take a 15% commission on the first $1 million a year like Google App store. Anyway, I really like apple to start doing this." (Chen Chen) < / P > < p >